Fitt Insider13 Maj 2025

288. Jen Batchelor, Co-Founder & CEO of Kin Euphorics

Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin Euphorics.

Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover.

In this episode, we explore Kin's mission to create social rituals rooted in conscious connection.

We also cover:

Prioritizing loyalty over growth hacking
Pioneering psychotropic nonalcoholic drinks
Applying circadian science to product design

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Kin's Website: https://kineuphorics.com/

Kin's IG: https://www.instagram.com/kineuphorics/

Jen's IG: https://www.instagram.com/jenofkin/

Jen's Email: jb@kineuphorics.com

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Investments: https://capital.fitt.co/

Jen's Email: jb@kineuphorics.com

Chapters:

(00:00) Introduction

(01:15) Jen's background as a third-generation distiller

(03:00) The 10-year journey building Kin before it was mainstream

(05:00) The philosophical foundation behind the brand

(08:15) Evoking strong emotional responses to Kin's message

(11:00) Translating mission into tangible products and experiences

(14:05) How use cases have evolved from alcohol replacement to daily ritual

(17:20) Building products around circadian science and daily life

(23:15) Measuring success through loyalty over growth metrics

(26:15) The importance of newness and innovation for brand engagement

(29:45) Collaborating with retailers like Sprouts for new product development

(33:05) Staying focused on customers over competition

(36:15) The 10-year vision for Kin's future

(39:20) The concept of "Kinning the world" beyond beverages

(41:00) Conclusion

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