325. Geoff Cook, CEO of Noom

Today, I'm joined by Geoff Cook, CEO of Noom.

Evolved from behavior change app to clinical health platform, Noom combines personalized coaching with medications like GLP-1s to forge better habits and drive long-term health outcomes.

In this episode, we discuss using medication as a catalyst for behavior change.

We also cover:

Shifting revenue driven by medicated plans
Microdosing GLP-1s
Building the "Duolingo of Health"

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Website: www.noom.com

Programs for weight loss and proactive health available

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:30) What's changed at Noom

(02:00) Revenue shift

(03:25) GLP-1s as catalyst

(04:20) Food noise silence

(05:35) Discontinuation rates

(06:35) Medication to maintenance

(07:00) Microdosing GLP-1s

(08:35) Challenges and strategies

(09:50) Self-experimentation & preventative health

(12:20) Other supplements

(14:05) Stacking habits

(15:35) What belongs in clinical care?

(16:20) Litmus test

(17:20) Research investment and peer-reviewed studies

(18:25) Largest microdose dataset in the world

(19:30) Virtuous loop

(20:30) Cue, micro-habit, reward framework

(21:25) Gamification

(22:32) Behavior change foundation

(24:00) Condition advantage over competitors

(26:00) Women's health, blood testing, & category expansion

(26:35) Behavior, diagnostics, and clinical care

(28:15) Blood testing for proactive health

(29:20) Care stacks and vertical integration trends

(31:10) IPO timeline and public market readiness

(32:35) 2026 goals

(33:40) Conclusion

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(437)

Investors Double Down on Fitness, Sports, and Performance

June 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Rhoback secures investment from CHAMP, the athlete-backed fund from L Catterton and Patricof, a...

16 Juni 3min

343. Jess Haghani, Founder & CEO of Lucille

Today, I'm joined by Jess Haghani, founder & CEO of Lucille. Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity. ...

15 Juni 33min

Apple Adds Menopause Support, Xponential Fitness Settles, Wearables Track UV Exposure

June 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The90 launches Gem, a UV-tracking pendant measuring real-time UVA and UVB exposure with persona...

12 Juni 2min

SoulCycle's CEO Exits, Tom Brady's New Hydration Brand, Alcohol's Health Risks

June 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Federal study finds alcohol health risks begin at one drink per day with one-in-1,000 premature...

11 Juni 2min

AG1 Adds Creatine, Therabody Enters Thermoregulation, Stars + Honey Scales Up

June 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: AG1 launches AG1 Pro combining flagship greens with creatine, Calcium-HMB, and muscle health in...

10 Juni 3min

Peloton's Pilates Bet, Wemby Rejects Soda, Women's Healths Gets $215M

June 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Victor Wembanyama turns down multimillion-dollar soda deals, aligning with health-focused brands...

9 Juni 2min

342. Dane McCarthy, Founder of Club Athletic

Today, I'm joined by Dane McCarthy, founder of Club Athletic. Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that tra...

8 Juni 36min

Hims Bets on Longevity, Athletic Brewing Doubles Down, Food as Medicine Breaks Through

June 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Vida Health partners with Instacart Health to turn nutrition guidance into grocery purchases via...

5 Juni 3min