Dick's Sporting Goods Scales Up, F45 Gets Competitive, Insurgent Wellness Brands Rise
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Dick's Sporting Goods Scales Up, F45 Gets Competitive, Insurgent Wellness Brands Rise

March 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • F45 launches PEAK500 with Red Bull, a 30-minute in-studio competition with global leaderboard as brand creates its own fitness racing format

  • Bain report finds 113 insurgent wellness brands drove 36% of CPG growth, with 44% promoting better-for-you claims and growing 10x faster than category average

  • Dick's Sporting Goods doubles down on $40B youth sports market where average family spending rose 46% to $1K+ annually since 2019

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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