Women's Health Hits $600B, On Enters a New Phase, Small Changes Drive Big Health Gains
Fitt Insider26 Mars

Women's Health Hits $600B, On Enters a New Phase, Small Changes Drive Big Health Gains

March 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Study of 53K+ adults finds small lifestyle changes—11 minutes sleep, 4.5 minutes activity, modest diet improvements—reduce cardiovascular risk by 10%, jumping to 57% when combined

  • On names co-founders David Allemann and Caspar Coppetti as co-CEOs after revenue surpasses $3.8B up 30%, but guides to slower growth ahead

  • PwC projects global women's health market will surpass $600B by 2030, expanding beyond fertility to include chronic conditions and diseases affecting women differently

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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