How Your Reformer grew from a COVID workaround to a global business with Emma Stallworthy

If you’re a female founder then you’ll probably know this feeling all too well. You’re trying to launch a business but you’re also thinking about getting married, starting a family and it feels like the sand is slipping through the hourglass knowing that neither is going to stop and wait for you.

I’m right there with you. I’m getting married next year and my fiance and I are talking about kids. But my business is in the earliest of early stages and I can’t help but feel regret, like I should’ve started this business earlier. I find myself rushing, trying to get as much built as possible before my whole life changes. Being a female founder, this is the reality. You don’t know how you’re going to manage both.

Talking to Emma Stallworthy, founder of Your Reformer, was not only educational from a business perspective, for me, it was a sigh of relief.

Emma launched Your Reformer right after her second baby. She didn’t say it was easy or glamorous. But she told me that passion will carry you through the hard seasons. The business didn’t pull her away from being a mom, it made her a better one. That was what I took from this episode.

But we also get into the stuff that makes her business worth studying. The economics of a reformer rental that I’m shook no other fitness founder is replicating. Why she refuses to use the word pivot. How she mapped her entire product ecosystem around a single customer lifecycle so that Your Reformer could meet someone wherever they are in their Pilates journey and grow with them. And finally, what nobody tells you about all the costs of scaling globally.

If you’re starting a fitness brand, navigating life changes as a founder, or curious about alternative approaches to fitness business models, then this episode is for you.

Connect with Emma:

Your Reformer

Emma's LinkedIn

Your Reformer Instagram

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