Sun Bum: Tom Rinks

Sun Bum: Tom Rinks

Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of Sun Bum sunscreen, drawing on influences as disparate as American surf culture, Scandinavian furniture, and Japanese streetwear. He then mashed them up into a brand represented by a stone-faced gorilla staring out from a woodgrain background. Within ten years, Sun Bum was acquired by SC Johnson at a reported valuation of $400 million. But even before that, Tom helped launch a wildly diverse range of brands, including a line of tequila, a series of Christian videos, and even the “Yo quiero Taco Bell” chihuahua campaign. All were huge successes, though it took a five-year legal battle for Tom to get paid for the Taco Bell mascot. This month, yet another brand he designed—Made by Dentists—launched in 1,800 Target stores across the U.S.


This episode was produced by Casey Herman, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher and Susannah Broun.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(807)

Chomps: Pete Maldonado and Rashid Ali

Chomps: Pete Maldonado and Rashid Ali

When steaks don’t sell you shift to sticks; that’s how Chomps was born. After several failed ventures—one of which left him bankrupt—Pete Maldonado decided to take another chance on launching a busine...

30 Jan 20231h 25min

HIBT Lab! Osmo Salt: Nick DiGiovanni

HIBT Lab! Osmo Salt: Nick DiGiovanni

Do you know who holds the record for making the world’s largest chicken nugget? How about the world’s largest sushi roll?If you know Nick DiGiovanni, then you know the answer to those questions. Each ...

26 Jan 202342min

Tarte Cosmetics: Maureen Kelly

Tarte Cosmetics: Maureen Kelly

Let’s say you had a passion but thought of it only as a hobby; certainly never the seed of a billion-dollar company. Plus, you are studying for a career in something unrelated to business. That’s Maur...

23 Jan 20231h 21min

HIBT Lab! Nuro: Dave Ferguson

HIBT Lab! Nuro: Dave Ferguson

When you think about self-driving cars, you might imagine relaxing in the back seat while a vehicle carries you to your destination. But according to Dave Ferguson, nearly half of all car tips that Am...

19 Jan 202339min

Complexly: Hank and John Green

Complexly: Hank and John Green

In 2007, brothers Hank and John Green lived thousands of miles apart, so they started posting video blogs to each other on a strange new platform called YouTube. People began tuning in, and the daily ...

16 Jan 20231h 24min

ICYMI... HIBT Lab! Malala Fund and Our Place: Shiza Shahid

ICYMI... HIBT Lab! Malala Fund and Our Place: Shiza Shahid

On October 9, 2012, Shiza Shahid’s life changed forever. It was on that day that 15-year-old Pakistani activist Malala Yousafzai was shot in the head by a Taliban gunman, capturing the world’s attenti...

12 Jan 202346min

Health-Ade Kombucha: Daina Trout (2020)

Health-Ade Kombucha: Daina Trout (2020)

In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural produ...

9 Jan 202357min

ICYMI... HIBT Lab! The Financial Diet: Chelsea Fagan

ICYMI... HIBT Lab! The Financial Diet: Chelsea Fagan

Chelsea Fagan got her first credit card when she was a senior in high school. She quickly maxed it out, racking up debt that would burden her through her early twenties. Then, in 2014, Chelsea started...

5 Jan 202340min

Populärt inom Business & ekonomi

badfluence
framgangspodden
rss-jossan-nina
varvet
uppgang-och-fall
rss-borsens-finest
avanzapodden
bathina-en-podcast
svd-tech-brief
fill-or-kill
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
lastbilspodden
rss-dagen-med-di
rss-den-nya-ekonomin
borsmorgon
dynastin
kapitalet-en-podd-om-ekonomi
market-makers