Sun Bum: Tom Rinks

Sun Bum: Tom Rinks

Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of Sun Bum sunscreen, drawing on influences as disparate as American surf culture, Scandinavian furniture, and Japanese streetwear. He then mashed them up into a brand represented by a stone-faced gorilla staring out from a woodgrain background. Within ten years, Sun Bum was acquired by SC Johnson at a reported valuation of $400 million. But even before that, Tom helped launch a wildly diverse range of brands, including a line of tequila, a series of Christian videos, and even the “Yo quiero Taco Bell” chihuahua campaign. All were huge successes, though it took a five-year legal battle for Tom to get paid for the Taco Bell mascot. This month, yet another brand he designed—Made by Dentists—launched in 1,800 Target stores across the U.S.


This episode was produced by Casey Herman, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher and Susannah Broun.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(805)

Policygenius: Jennifer Fitzgerald

Policygenius: Jennifer Fitzgerald

Some of the world's biggest industries sell products that we all need...but don't want to think about. That's what drew Jennifer Fitzgerald to insurance: she wanted to help people understand the often...

24 Maj 20211h 18min

Meet The HIBT Fellows: Kaitlin McGreyes & Nicole Argüelles

Meet The HIBT Fellows: Kaitlin McGreyes & Nicole Argüelles

As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to each of them. In this episode: Kaitlin McGreyes founded Be Her Village to be a gi...

20 Maj 202124min

Meet The HIBT Fellows: Mark Atlan & Zach Correa

Meet The HIBT Fellows: Mark Atlan & Zach Correa

As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to each of them. In this episode: Mark Atlan co-founded ZappCare to help make sure t...

18 Maj 202124min

Diapers.com & Jet.com: Marc Lore

Diapers.com & Jet.com: Marc Lore

Around 2003, after forays into banking, baseball cards, and—believe it or not—bobsledding, Marc Lore landed on an idea for an e-commerce business: a website to make it simple for parents to order diap...

17 Maj 20211h 14min

Meet The HIBT Fellows: Katie Mitchell & Celena Gill

Meet The HIBT Fellows: Katie Mitchell & Celena Gill

As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to them over the next couple weeks. In this episode: Katie Mitchell and her mother K...

13 Maj 202123min

Meet The HIBT Fellows: Pierre Paul & Toby Egbuna

Meet The HIBT Fellows: Pierre Paul & Toby Egbuna

As a part of the 2021 How I Built This Summit (At Home) we have selected 10 Fellows, and we'd like to introduce you to them over the next couple weeks. In this episode: Pierre Paul, founder of a compa...

11 Maj 202128min

Cisco Systems & Urban Decay: Sandy Lerner (2018)

Cisco Systems & Urban Decay: Sandy Lerner (2018)

In the pre-Internet 1970's, Sandy Lerner was part of a loosely-knit group of programmers that was trying to get computers to talk to each other. Eventually, she and Len Bosack launched Cisco Systems, ...

10 Maj 202155min

Live Episode! Clubhouse: Paul Davison and Rohan Seth

Live Episode! Clubhouse: Paul Davison and Rohan Seth

After selling both of their social app companies and rethinking their day jobs, Paul Davison and Rohan Seth knew they should not get into the volatile business of social media again. Despite exploring...

6 Maj 202155min

Populärt inom Business & ekonomi

badfluence
framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
svd-tech-brief
fill-or-kill
borsmorgon
lastbilspodden
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-den-nya-ekonomin
rss-borslunch
affarsvarlden
dynastin