Sun Bum: Tom Rinks

Sun Bum: Tom Rinks

Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of Sun Bum sunscreen, drawing on influences as disparate as American surf culture, Scandinavian furniture, and Japanese streetwear. He then mashed them up into a brand represented by a stone-faced gorilla staring out from a woodgrain background. Within ten years, Sun Bum was acquired by SC Johnson at a reported valuation of $400 million. But even before that, Tom helped launch a wildly diverse range of brands, including a line of tequila, a series of Christian videos, and even the “Yo quiero Taco Bell” chihuahua campaign. All were huge successes, though it took a five-year legal battle for Tom to get paid for the Taco Bell mascot. This month, yet another brand he designed—Made by Dentists—launched in 1,800 Target stores across the U.S.


This episode was produced by Casey Herman, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher and Susannah Broun.


You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(804)

Lady Gaga & Atom Factory: Troy Carter

Lady Gaga & Atom Factory: Troy Carter

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. ...

1 Maj 201744min

Real Estate Mogul: Barbara Corcoran

Real Estate Mogul: Barbara Corcoran

Barbara Corcoran grew up in a working-class Irish Catholic family in Jersey – with nine brothers and sisters. But she used her charisma to conquer the streets of Manhattan and build the real estate co...

24 Apr 201750min

1-800-GOT-JUNK?: Brian Scudamore

1-800-GOT-JUNK?: Brian Scudamore

Brian Scudamore didn't dream of a life hauling away other people's trash. But when he needed to pay for college, he bought a $700 pickup truck, painted his phone number on the side, and started haulin...

17 Apr 201740min

Instacart: Apoorva Mehta

Instacart: Apoorva Mehta

App developer Apoorva Mehta almost gave up on being an entrepreneur until he figured out what he really wanted to do: find a hassle-free way to buy groceries. Five years after launch, the grocery deli...

10 Apr 201739min

AOL: Steve Case

AOL: Steve Case

When Steve Case started out in the tech business in the mid-80s, the idea of the internet — as we think of it today — didn't exist. But with AOL, Case saw an opportunity to connect millions of people,...

3 Apr 201732min

Power Rangers: Haim Saban

Power Rangers: Haim Saban

As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, he hustled his way into the entertainment business, writing theme songs for classic cartoons like...

27 Mars 201741min

Kendra Scott: Kendra Scott

Kendra Scott: Kendra Scott

Ever since she was a little girl playing dress-up in her aunt's closet, Kendra Scott loved fashion. Her first business was a hat shop, which she started at 19 – it failed. A few years later, she start...

20 Mars 201742min

5-Hour Energy: Manoj Bhargava

5-Hour Energy: Manoj Bhargava

After living as a monk in India and running a plastics company in Florida, Manoj Bhargava decided to launch something new: a one-shot energy drink in a bright, battery-shaped bottle. Today, 5-Hour ENE...

13 Mars 201733min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
avanzapodden
uppgang-och-fall
borsmorgon
fill-or-kill
lastbilspodden
svd-tech-brief
bathina-en-podcast
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-dagen-med-di
loungepodden
affarsvarlden
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
dynastin