PAYMENTS FM13 Jan 2025

Exploring Trends in Payments: Jenna Wyer (ex-Venmo, ex-Braintree)

In this episode, Jenna Wire, a seasoned expert in the FinTech industry and a founding member of Venmo and Braintree, discusses the latest global trends in payments, challenges facing subscription businesses, and the new era of cross-border payments.

Jenna shares her insights on the high costs of credit card processing for merchants, the importance of payment orchestration, and the strategies for reducing payment processing costs.

She also explores the potential of generative AI in the payment sector, the rising role of payment consultants, and practical advice for subscription merchants looking to retain and grow their customer base.

The conversation touches on various aspects of the industry, including the adoption of alternative payment methods and the future of payment optimization.

Contacts:

Jenna’s website: https://www.jennawyer.com/
Subscribe to Payments Strategist: https://paymentsstrategist.com/

LinkedIn:

Nikita Skitev: https://www.linkedin.com/in/nikitaskitev/
Jenna Wyer: https://www.linkedin.com/in/jennawyer/
Payments Strategist: https://www.linkedin.com/company/paymentsstrategist/

Timestamps:

00:38 Meet Jenna Wire: FinTech Veteran and Innovator 01:56 Trends and Observations from Money 2020 03:01 The Challenge of Credit Card Fees 03:39 Account-to-Account Payments: The Future? 06:46 The State of Subscription Businesses 08:33 The Impact of COVID on Subscriptions 12:50 Usage-Based Billing: Pros and Cons 14:15 Cross-Border Payments: Challenges and Strategies 20:43 The Importance of Payment Orchestration 25:59 Stripe's Forward API and Enterprise Focus 28:15 Generative AI in Payments 32:55 Strategies to Reduce Payment Processing Costs 36:11 The Rise of Payment Consultants 43:10 Challenges in the Payments Industry 46:13 How to contact Jenna Wyer

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