Building a Modern Sales System with AI ft. Justin Schreiber

-Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-mr-justin-schreiber

Episode Summary:

In this episode, Ben Reed sits down with Justin Schreiber to explore how AI agents are transforming B2B sales execution. Justin shares how his platform automates sales “chores,” improves win rates, and enables teams to scale without increasing headcount. They explore the shortcomings of traditional sales processes, the impact of poor CRM data on forecasting accuracy, and how AI can function as a real-time thought partner to help reps advance deals.

What you'll learn:

- Why traditional sales processes fail due to poor adoption

- The difference between a sales process and a GTM motion

- How AI can act as a real-time “sales thought partner”

- Why CRM data quality is the root cause of inaccurate forecasts

- How AI eliminates manual data entry and improves rep productivity

- What a “revenue graph” is and why context is critical for AI success

- How to increase win rates by optimizing deal execution (not just top-of-funnel)

- Why the future of RevOps is shifting toward AI-native roles

Featured Guest:

Justin Schreiber

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Introduction

[00:04:00] Building sales processes from scratch vs. optimizing existing ones

[00:06:00] Sales process vs. GTM motion explained

[00:10:00] Why sales process adoption fails in organizations

[00:18:00] How AI drives adoption without forcing reps to follow process [00:21:00] AI as a real-time deal coach and strategist

[00:23:00] The importance of context and the “revenue graph”

[00:27:00] CRM data quality challenges and solutions

[00:33:00] The shift from UI-first SaaS to context-driven platforms

[00:38:00] The rise of GTM engineers and evolving RevOps roles

[00:45:00] Origin story: from forecasting to AI deal execution

[00:48:00] Final thoughts on purpose, growth, and AI’s impact on humanity

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

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Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-mr-justin-schreiber