Jennifer Rhima on Building Apollo’s Partner Engine

Jennifer Rhima on Building Apollo’s Partner Engine

What does it really take to build a world-class SaaS partner program from scratch? In this episode of Partnership Mastermind, I sit down with Jennifer Rima, Director of Partnerships at Apollo.io, to unpack how she built Apollo’s entire partner ecosystem—starting as a literal team of one and scaling it into one of the most respected partner engines in SaaS today.

We dive deep into the real work behind partnerships: from scrappy LinkedIn outreach and early mistakes, to designing affiliate, agency, tech, and startup ecosystem programs that actually drive revenue. Jennifer shares how Apollo turned partnerships into a serious growth lever at $150M+ in ARR, why process beats brute force, and how automation, discipline, and internal education helped partnerships earn credibility across sales, product, and leadership.

If you’re a partner manager, partnerships leader, or founder trying to scale partnerships the right way, this episode is packed with hard-won insights on prioritization, co-selling, agency partnerships, internal alignment, and playing the long game.

Jennifer Rhima

https://www.linkedin.com/in/jenniferrhima/


---------------

Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/


Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

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Avsnitt(41)

Daniela Mallarino on Customer‑Centric Integration & Open Ecosystems

Daniela Mallarino on Customer‑Centric Integration & Open Ecosystems

Daniela Mallarino has built her career at the intersection of partnerships, integration and go‑to‑market strategy. In this episode, she sits down with host Chris Lavoie to unpack why customer experien...

9 Juni 52min

Why Aircall & HubSpot Keep Winning Co-Sell Partner of the Year

Why Aircall & HubSpot Keep Winning Co-Sell Partner of the Year

In this episode of the Partnership Mastermind Podcast, Chris Lavoie sits down with Hami Nasari from Aircall and Russell Bradley-Cook from HubSpot to break down one of the strongest co-selling partners...

5 Maj 51min

Partner Ops Is the Hidden Revenue Engine with Antonio Caridad

Partner Ops Is the Hidden Revenue Engine with Antonio Caridad

Most partnership teams do not fail because the strategy is wrong.They fail because the operating system underneath the strategy is broken.In this episode, Chris Lavoie sits down with Antonio Caridad, ...

29 Apr 57min

Jen Kalant on The Real Timeline to Make Partnerships Work | Sanguine Strategic Advisors

Jen Kalant on The Real Timeline to Make Partnerships Work | Sanguine Strategic Advisors

Most companies treat partnerships like a shortcut to pipeline.Jen Kalant breaks down why that approach fails — and what it actually takes to build a partner program that drives real revenue.In this ep...

21 Apr 1h 3min

Gabrielle Backman on Why Partner Selection Shapes Everything | Teamtailor Partnerships

Gabrielle Backman on Why Partner Selection Shapes Everything | Teamtailor Partnerships

In this episode of the Partnership Mastermind Podcast, Chris Lavoie sits down with Gabrielle Backman, Head of Partnerships at Teamtailor, for a sharp conversation on one of the most overlooked drivers...

7 Apr 57min

Christie Hickman: Turning Partner Enablement Into Pipeline (Real GTM Playbook)

Christie Hickman: Turning Partner Enablement Into Pipeline (Real GTM Playbook)

Most partner teams are busy.Very few are actually driving pipeline.In this episode, Chris Lavoie sits down with Christie Hickman (Head of Partnerships at ClearCompany) to break down what it actually t...

31 Mars 53min

James Prince on Willingness to Work: The Hidden Metric That Actually Drives Partner Revenue

James Prince on Willingness to Work: The Hidden Metric That Actually Drives Partner Revenue

Episode — James Prince (Remote)The #1 Metric That Actually Drives PartnershipsIn this episode of the Partnership Mastermind Podcast, Chris Lavoie sits down with James Prince (Remote) to break down wha...

17 Mars 55min

Christopher Smith on The Financial Model Behind Great Partner Programs

Christopher Smith on The Financial Model Behind Great Partner Programs

Episode 35 — Chris Smith (Head of Channel Partnerships at Gusto)Why the Best Partner Leaders Think Like Capital AllocatorsIn this episode of the Partnership Mastermind Podcast, Chris Lavoie sits down ...

10 Mars 51min

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