Story Business

Story Business

In his new book, Story Business, Gavin McMahon argues that the best-packaged ideas—not just the best ones—win in the marketplace. Drawing on his background as an engineer and his work in the defense, automotive, and other industries, Gavin frames storytelling as a fundamental business device baked with emotion. He moves beyond simple marketing, providing a practical framework across six genres—value, product, brand, sales, leadership, and culture. His creative guidance shows leader...

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Avsnitt(265)

The Coffee Can Investor

The Coffee Can Investor

What happens when a great storyteller learns that one of his closest friends is building an investment portfolio for his three daughters that he hopes will grow to a half billion dollars over the next...

22 Juni 1h 9min

Hourly Billing Is Nuts

Hourly Billing Is Nuts

Jonathan Stark needs no introduction in the value pricing world. Many years ago, Jonathan came to the realization that hourly billing was not a workable solution for him and his software development c...

28 Mars 1h 7min

Finding Value in Numbers

Finding Value in Numbers

The subtitle of Ehsan Ehsani's new book Finding Value in Numbers is The Essential Investing Toolkit to Win on Wall Street. If I may, I'm adding my subtitle too, which is Learn a Handful of Key Financi...

22 Mars 58min

Would You Work for Chainsaw Al Dunlap?

Would You Work for Chainsaw Al Dunlap?

They called him 'Chainsaw Al.' In 1996, Al Dunlap took over a struggling Sunbeam and did what he did best: he cut. He let go 6,000 employees and closed 18 factories. The stock price? It nearly quadrup...

1 Mars 52min

Sales Punks With Kyle Hegarty

Sales Punks With Kyle Hegarty

Kyle Hegarty is a gifted, story-centric writer, as evidenced by his first book, The Accidental Business Nomad. Kyle's newest book describes the sales recession B2B sales teams are facing and offers re...

23 Feb 1h 2min

Gimme a Crisis With Howard Green

Gimme a Crisis With Howard Green

He helped to navigate a violent and catastrophic economic crisis in Argentina. He helped shape the playbook for a Dominican Republic bank bailout, which nearly brought the country to its knees, and he...

8 Nov 20251h 3min

The Bottomless Cup With Kevin Boehm

The Bottomless Cup With Kevin Boehm

Over the past thirty years, Kevin Boehm has opened forty restaurants, been awarded the highest honor in his profession, and served everyone from Mick Jagger to President Obama. Kevin's new book is a ...

3 Nov 20251h 4min

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