229: Snif passes the test [Feat. Bryan Edwards]

229: Snif passes the test [Feat. Bryan Edwards]

On this week's ep, we have Bryan Edwards, co-founder & CEO of Snif, one of the first brands to kick off the DTC fragrance-buying format. With clever and experimental scent releases that have always injected a bit of cheeky humor into fragrance, they're stretching in polar directions in a way that most brands would dare to endeavor — one way that engages with nostalgia-driven fun with pancake, milk and breakfast cereal, gasoline, and croissant scents; and another way that caters more plainly to fragrance's slightly more underserved audience (straight guys who wash their face with soap but are thinking of getting face soap... and now fragrance).

[What we smell like today: Le Labo Violette 30, Snif 2%]

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Avsnitt(230)

228: BICHE mode [feat. Alexandra Pauly of Biche]

228: BICHE mode [feat. Alexandra Pauly of Biche]

While perfume for dogs continues to miss, one pet grooming category — the shampoo and coat conditioner — remained woefully underconsidered. Enter Biche, a luxury pet grooming line launched by friend o...

7 Apr 1h 3min

227: Sniffing too close to the solar accord

227: Sniffing too close to the solar accord

An us chat about a week of new smells, featuring this modern, salty, solar fragrance accord that seems to be everywhere now, being humbled by luxury brands, new venture capital-backed fragrances, a li...

31 Mars 42min

226: The most GLORIOUS purple scent we've smelled [feat. Susan Alexandra]

226: The most GLORIOUS purple scent we've smelled [feat. Susan Alexandra]

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225: A case against discovery sets 🧐

225: A case against discovery sets 🧐

We're back after a wee break (vacation, life, etc) with a listener question about the pros/cons/whats with plunking down the dollars for a full-size scent vs. taking home a discovery set when in the m...

17 Mars 49min

224: How much can an algorithm 'do' perfumery?

224: How much can an algorithm 'do' perfumery?

When art & design turn their ambitions toward technology and olfaction, how much does a machine powered by algorithms, AI, or both, challenge an industry known for gatekeeping (and upcharging), and ho...

24 Feb 57min

223: The vineyard making perfume about wine [Feat. Dancing 🍷🍇🕺]

223: The vineyard making perfume about wine [Feat. Dancing 🍷🍇🕺]

Dancing is a Sonoma vineyard (est. 2022) founded by mother and daughter, Cynthia and Lauren Russell. It's also a perfume brand that makes vineyard-themed scents: smoked wood and forest floor, the grap...

17 Feb 1h 2min

222: A rose by any other name would still smell like a perfume counter probably

222: A rose by any other name would still smell like a perfume counter probably

Famously, we're not "florals" people, and especially not rose, but... a listener question prompts us to choose the rose. If we had to, these are the ones we'd pick. And for the rest of the hour, we ta...

10 Feb 49min

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