EP22 | Michael Redbord - How HubSpot turns customers into marketers by creating a customer-driven culture
CHURN FM14 Aug 2019

EP22 | Michael Redbord - How HubSpot turns customers into marketers by creating a customer-driven culture

Today on Churn.fm we have Michael Redbord, the General Manager of Service Hub at HubSpot. We talked about why you should proactively turn your customers into your best marketers, how customer success teams play an important role in doing it, and why you should keep talking to customers as you scale. We also discussed why creating a mindset around churn and retention early on is important to an organization, and how to build a customer success team with that in mind. Michael also s...

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Avsnitt(307)

EP306 | Beyond Retries: Why Payments Fail and How to Recover Them | Jack Cregan

EP306 | Beyond Retries: Why Payments Fail and How to Recover Them | Jack Cregan

Today on the show we have Jack Cregan, Founder of Paymend, a company helping online businesses turn declined transactions into recovered revenue. In this episode, Jack shares his experience building p...

30 Sep 31min

EP305 | What Happens When Marketing and CS Share a Leader | Rebecca Stone

EP305 | What Happens When Marketing and CS Share a Leader | Rebecca Stone

Today on the show we have Rebecca Stone, Chief Customer and Marketing Officer at Plume. In this episode, Rebecca shares how bringing marketing and customer success under one leader can create a strong...

22 Sep 42min

E304 | Why Product Delight Is No Longer Optional | Nesrine Changuel (Skype, Google, Spotify)

E304 | Why Product Delight Is No Longer Optional | Nesrine Changuel (Skype, Google, Spotify)

Today on the show, we have Dr. Nesrine Changuel, founder of Product Excellence and Product Management Career Lab Director at ESSEC Business School. Prior to Product Excellence, Nesrine held senior pro...

17 Juni 41min

E303 | Customer Success Is Dead. Meet the Growth Department.

E303 | Customer Success Is Dead. Meet the Growth Department.

Today on the show, we have Alex Raymond, founder of AMplify and author of The Growth Department, a book reframing how post-sales teams think about their role inside B2B companies. In this episode, we ...

8 Apr 33min

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

Today on the show, we have Priya Lakshminarayanan, CPO of Recurly, a subscription management platform empowering brands like Twitch, PupBox, Sprout Social, and Pipedrive to launch, scale, and optimize...

25 Feb 31min

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

Today on the show, we have Charles Rosenblatt, CEO of Butter Payments, providing ML AI-driven payment recovery for subscription merchants and recurring payments. Previously, Charles was CSO of Payonee...

4 Feb 36min

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

Today on the show, we have Matthew Tharp, CEO of Hunter.io, the all-in-one email outreach platform used by over 4 million people to identify prospects and run cold email campaigns. Previously, Matthew...

23 Jan 37min

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience buil...

5 Dec 202539min

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