EP 114 | Cactus Raazi (EXOS) - How to increase customer retention through personalized pricing
CHURN FM19 Maj 2021

EP 114 | Cactus Raazi (EXOS) - How to increase customer retention through personalized pricing

Today on the show we have Cactus Raazi, author of Price. In this episode, we talked about what drove Cactus to write Price, his theory on; should pricing be personalized to individual customers, and the different building blocks to create a more personalized pricing approach. We also discussed the starting point of the pricing conversation within a company, why pricing is often a guesstimation, and why that’s a problem, and lastly Cactus shares different ways to drive expansion re...

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E303 | Customer Success Is Dead. Meet the Growth Department.

E303 | Customer Success Is Dead. Meet the Growth Department.

Today on the show, we have Alex Raymond, founder of AMplify and author of The Growth Department, a book reframing how post-sales teams think about their role inside B2B companies. In this episode, we ...

8 Apr 35min

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

E302 | Why 51% of Subscribers Cancel Each Year—and How to Reduce Voluntary Churn

Today on the show, we have Priya Lakshminarayanan, CPO of Recurly, a subscription management platform empowering brands like Twitch, PupBox, Sprout Social, and Pipedrive to launch, scale, and optimize...

25 Feb 33min

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

E301 | Smarter Dunning: How Data and Intent Change Payment Recovery with Charles Rosenblatt of Butter Payments

Today on the show, we have Charles Rosenblatt, CEO of Butter Payments, providing ML AI-driven payment recovery for subscription merchants and recurring payments. Previously, Charles was CSO of Payonee...

4 Feb 38min

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

E300 | Building Retention into Your DNA: Matthew Tharp on Churn Signals, ICP & Cold Email

Today on the show, we have Matthew Tharp, CEO of Hunter.io, the all-in-one email outreach platform used by over 4 million people to identify prospects and run cold email campaigns. Previously, Matthew...

23 Jan 38min

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

EP299 | How to Build a Brand That Speaks to Robots and Humans with Susan Keplinger | Force of Nature

Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience buil...

5 Dec 202541min

E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them

Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market ...

14 Nov 202535min

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

Today on the show we have Vova Feldman, the Founder and CEO of Freemius. In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of ind...

5 Nov 202532min

E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks

E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks

Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCam...

19 Sep 202545min

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