The Evolution of Adidas: 25 Years of Brand + Strategy
Branding. Done.19 Juni 2025

The Evolution of Adidas: 25 Years of Brand + Strategy

Barry Moore, VP of Global Marketing Strategy at Adidas shares insights from his remarkable 25-year journey at the brand, and reveals how the global sports giant maintains its position through strategic marketing frameworks and brand consistency. In this episode, Dave and Barry talk about: • Meeting at age 16 as footballers and reconnecting after 30 years • Landing at Adidas through university connections and strategic networking • Treating brand loyalty like supporting a football team – no ...

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Avsnitt(13)

More Than a Logo: Building an Authentic Brand for a New Generation

More Than a Logo: Building an Authentic Brand for a New Generation

Your logo isn’t your brand. In this episode of The Brand Podcast, David O'Hearns is joined by Oli Furze to unpack what brand really means in a world where audiences expect more and can tell the differ...

17 Mars 34min

Bringing Your Brand's Story to Life with Modern Animation

Bringing Your Brand's Story to Life with Modern Animation

In this episode of Branding Done, host Dave O’Hearns is joined by Henry Compton, Motion Designer at Dawn, to explore how animation has become one of the most powerful tools for modern brand storytelli...

3 Dec 202518min

Helping your brand outshine with Dawn

Helping your brand outshine with Dawn

How do you make a brand truly stand out? In this conversation, Dave O’Hearns, Founder of Dawn Creative, sits down with James Wigglesworth to discuss how the agency helps ambitious businesses outshine ...

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Employer Branding with Shoshanna of Fairy Job Mother

Employer Branding with Shoshanna of Fairy Job Mother

In this episode of Branding Done, we dive into a question that many businesses wrestle with: is there really a difference between your employer brand and your main brand? Shoshana, the founder of Fair...

12 Dec 202438min

Brand Identity and Growth with Laura from the Honey Project

Brand Identity and Growth with Laura from the Honey Project

Ever wondered how to carve out a niche in the crowded FMCG market? Join us as we celebrate the one-year anniversary of the Honey Project with Laura, a brand strategist from London and co-founder of th...

15 Aug 202429min

Building a strong brand with Total Fitness's Kerry Curtis

Building a strong brand with Total Fitness's Kerry Curtis

In this episode, we speak to Kerry Curtis, the Brand Development Director at Total Fitness about building a successful fitness brand. Kerry shares how they shifted from traditional marketing to a holi...

28 Feb 202430min

UX and UI Design with Barclays' Kyle Cassidy

UX and UI Design with Barclays' Kyle Cassidy

Ever wonder how design decisions are made in the world of finance? Our guest for today, Kyle Cassidy, a Senior UX Design Manager at Barclays Bank, is here to peel back the curtain. Discover how his jo...

3 Okt 202338min

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