Season 3 Episode 5: The importance of product PR to boost your business with PR expert Laura Quick, founder of LQPR

Season 3 Episode 5: The importance of product PR to boost your business with PR expert Laura Quick, founder of LQPR

Today we are talking to PR expert Laura Quick founder at LQPR. Lynsey has worked with Laura many times and know her to be the most enthusiastic, inspiring confident PR guru. Laura joins us to talk about the wonderful world of PR. We discuss the definition of PR, and Laura takes us through her career history including how she got started and life as a freelancer. This episode takes a trip down memory lane including those much loved press shows and the importance of building relationships with ...

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Avsnitt(114)

S10 E9: The Merchandiser We Couldn't Do It Without- with Sarah Johnson

S10 E9: The Merchandiser We Couldn't Do It Without- with Sarah Johnson

We've made it to episode 99! And to mark the occasion, we're joined by someone very special - our merchandising mate, Sarah Johnson. Think Mickey to our Minnie, Ashley to our Mary-Kate, Bluey to our B...

26 Aug 1h 12min

S10 E8 Putting People First Creates Bestselling Products with Alex Dimitriu

S10 E8 Putting People First Creates Bestselling Products with Alex Dimitriu

Our guest this episode is Alex Dimitriu, Product Director at White Stuff, whose 30-year buying career has taken her through some of the UK's best-known retailers, including M&S, House of Fraser, New L...

18 Aug 45min

S10 E7: Why Everyone Thinks Their Product Needs More Space With Retail Analyst Nayaa Owusu

S10 E7: Why Everyone Thinks Their Product Needs More Space With Retail Analyst Nayaa Owusu

In this episode, we sit down with Nayaa Owusu, a retail analyst and solutions developer at OSP Retail, to dig into one of the most contested topics in retail: shelf space. Anyone who's worked in buyin...

11 Aug 48min

S10 E6 Why ADHD Can Be a Superpower in Buying  with Talia Winetroube

S10 E6 Why ADHD Can Be a Superpower in Buying with Talia Winetroube

In this episode, we sit down with Talia Winetroube, who spent over 12 years building a career in fashion and accessories buying at retailers including Next, House of Fraser, and Stitch Fix. While exce...

4 Aug 47min

S10 E5 The Stories Shaping Retail with Gabriele Dirvanauskas, Drapers Deputy Editor

S10 E5 The Stories Shaping Retail with Gabriele Dirvanauskas, Drapers Deputy Editor

Drapers has been the trusted voice of the fashion retail industry for nearly 140 years, connecting leaders, breaking news, and shaping conversations across print, digital, and social. In this episode,...

28 Juli 46min

S10 E4 Why Consistency Is The Silver Bullet with Fran Pittaway, CEO at Biscuiteers

S10 E4 Why Consistency Is The Silver Bullet with Fran Pittaway, CEO at Biscuiteers

In this episode, we chat to Fran Pittaway, CEO of Biscuiteers, the UK's original hand-iced biscuit gifting brand. Fran's career path is anything but conventional - from working at the BBC, to building...

22 Juli 54min

S10 E3 How Weather Quietly Reshapes Buying Strategy, Sales and Shopper Behaviour

S10 E3 How Weather Quietly Reshapes Buying Strategy, Sales and Shopper Behaviour

In this episode of Buying Beyond we dive into one of retail's biggest unspoken variables - the weather, and how it quietly reshapes shopper behavior, sales patterns, and buying strategy. We kick off d...

14 Juli 42min

S10 E2 Why The Best Buyers Can Buy Anything with Natasha Caller, Head of Category at Halfords

S10 E2 Why The Best Buyers Can Buy Anything with Natasha Caller, Head of Category at Halfords

This week, we're joined by Natasha Caller, Head of Category at Halfords, whose buying career proves that the best buyers aren't defined by what they buy - they're defined by how they think. Natasha's ...

7 Juli 48min

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