335. Justin Mares, Co-Founder & CEO of Truemed

Today, I'm joined by Justin Mares, co-founder and CEO of Truemed.

Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids.

In this episode, we discuss building payment rails for preventative health.

We also cover:

Prevention economics
Securing funding from a16z
Education, partnerships, and employer integrations

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Truemed's Website: www.truemed.com

Newsletter: justinmares.substack.com

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:

(00:00) Introduction

(01:18) Kettle & Fire background

(02:19) Letters of medical necessity

(03:42) Payment integration

(05:33) Survey and approval process

(06:32) Loophole criticism

(08:45) Prevention economics

(10:37) Broken default assumptions

(11:34) Merchant excitement

(13:21) Mission-driven founders

(14:09) Scaling challenges

(15:34) Education strategy

(17:07) Partnership approach

(18:12) Employer integration

(19:34) Tracking outcomes

(21:26) Infrastructure layer

(22:12) Evidence-based future

(23:06) Merchant metrics

(24:26) Competitive differentiation

(27:56) Insurance expansion

(29:10) Data gap

(30:05) a16z funding

(31:41) Near-term experiments

(32:27) Conclusion

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(431)

342. Dane McCarthy, Founder of Club Athletic

Today, I'm joined by Dane McCarthy, founder of Club Athletic. Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that tra...

8 Juni 36min

Hims Bets on Longevity, Athletic Brewing Doubles Down, Food as Medicine Breaks Through

June 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Vida Health partners with Instacart Health to turn nutrition guidance into grocery purchases via...

5 Juni 3min

NewLimit Raises $435M, Supernatural Returns, Eternal Personalizes Health

June 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Meta spins Supernatural into independent company Supernatural Health, bringing back original fou...

4 Juni 2min

David's Protein Platform, Steph Curry's New Deal, Nude's Wellness Grocery

June 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: David sells out ice cream line in 28 minutes packing 30g protein and under 2g sugar per pint as...

3 Juni 2min

Protein Shortages, Fitness Data, and Golf's Expansion

June 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Strava locks down platform with new developer fees, tighter API restrictions, and login walls to...

2 Juni 3min

341. Alex Taylor, Co-Founder of Perelel

Today, I'm joined by Alex Taylor, co-founder of Perelel. An OBGYN-founded women's vitamin company, Perelel provides life stage-specific supplements to support hormonal transitions. In this episode...

1 Juni 30min

Noom Expands Blood Testing, Gene Editing Targets Cholesterol, Retro Biosciences Surges

May 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Noom launches at-home biomarker kits measuring 17 markers with microneedle collection, finding 7...

29 Maj 2min

Oura Launches Ring 5, Signos Raises $20M, Intuitive Wellness Surges

May 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Future Snoops x Spate report finds consumers pulling back from optimization culture, with energy...

28 Maj 3min