#107 - Nike's Issues Are Deeper Than NBA Superstar Shoes

#107 - Nike's Issues Are Deeper Than NBA Superstar Shoes

A growing sentiment in sports media — amplified by Brian Windhorst and others — suggests that Nike's struggles stem from a lack of transcendent basketball stars capable of moving product. That framing is reductive, and it lets Nike off the hook entirely.

In this episode, let's get into why Nike's problems run much deeper than their athlete roster. From a crowded endorsement landscape where Adidas, New Balance, ANTA, and a resurgent Reebok are all signing elite players, to a disastrous direct-to-consumer pivot, to a reseller market that has turned sneakers into cryptocurrency with leather — Nike has made a long series of own-goal decisions that no superstar signing can paper over.

The talent is there. The problem isn't the players.

Deep Cover is hosted by Omar Zahran. Subscribe wherever you get your podcasts, and find Omar's written work at deepcover.substack.com.

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Avsnitt(113)

#113 - Platform Ethics & a Changing Writing Landscape w/ Matt Lombardo

#113 - Platform Ethics & a Changing Writing Landscape w/ Matt Lombardo

In this episode of Deep Cover, Omar sits down with Matt Lombardo, veteran sports journalist and founder of Between the Hashmarks. Together, they dive deep into the rapidly shifting landscape of indepe...

2 Juni 53min

#112 - Sports and the Streaming Shuffle w/ Sophia Prieto

#112 - Sports and the Streaming Shuffle w/ Sophia Prieto

On this edition of the Deep Cover Podcast, host Omar Zahran sits down with Sophia Prieto, writer of the Substack publication Between the Sidelines, to break down the massive shifts in sports media rig...

26 Maj 1h 9min

#111 - Sports Journalism & the Influencer Era

#111 - Sports Journalism & the Influencer Era

In this episode of Deep Cover, we dive into the shifting, fragile landscape of modern sports media. From the intense debate surrounding locker room access in the WNBA to the rapid rise of player-led p...

24 Maj 25min

#110 - The Rising Anti-Thunder Sentiment w/ Brittany Stewart

#110 - The Rising Anti-Thunder Sentiment w/ Brittany Stewart

This week, I'm joined by Brittany Stewart of the Thunder Gals Podcast. We dig into what's actually driving the anti-OKC sentiment — from market bias and Shai's understated personality to the ongoing o...

8 Maj 50min

#109 - The WNBA & the Trouble With One-Size Fits All Coverage

#109 - The WNBA & the Trouble With One-Size Fits All Coverage

Welcome back to Deep Cover. This episode, I'm joined by my friend Sara Kiesler to discuss the way that the WNBA is covered. We open with the Azzi Fudd–Paige Bueckers situation in Dallas — not the goss...

3 Maj 58min

#108 - The Precedent of the New Blazers Owner w/ Aaron Bollwinkel

#108 - The Precedent of the New Blazers Owner w/ Aaron Bollwinkel

The Portland Trail Blazers have a new owner — and he's already raising red flags. Tom Dundon bought the Blazers for $4.25 billion, and within weeks the headlines were about skipped t-shirt giveaways, ...

1 Maj 1h 2min

#106 - The International NBA Fan Experience w/ Adam Taylor

#106 - The International NBA Fan Experience w/ Adam Taylor

On this episode of Deep Cover, Omar sits down with Celtics writer and Substack creator Adam Taylor for a wide‑ranging conversation about what it really means to love the NBA from outside the United St...

10 Apr 1h 7min

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