Episode 259: I'm With The Brand (pyramids & price tags), part nine

This episode is part nine in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we will continue to explore how the price we are willing to pay for an item (aka "perceived value") is directly related to branding:

• We will get to the bottom of those "compare at" prices at off price stores and outlets,
• An introduction to the term "anchor pricing,"
• Why thrift stores are making a major branding mistake by pricing up certain items,
• Why trends are so emotional (and a key part of planning a product assortment),
• And introducing...THE PYRAMID OF MERCHANDISING!!

"TJ Maxx's and Marshalls' comparison prices aren't always what they seem," Jennifer Ortakales Dawkins, Business Insider.
"TJ Maxx Sued Over 'Compare At' Prices," ABC News.
"Bargains at Winners not always what they appear," Melissa Mancini, CBC.

Thanks for being one of the elite few who read the show notes. Brenda says "hi!" Hutch does not because he is grouchy about a particularly intense brushing he had this morning.

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Clotheshorse is brought to you with support from the following sustainable small businesses:

Slow Fashion Academy is a size-inclusive sewing and patternmaking studio based in Philadelphia, Pennsylvania, founded by designer and fashion professor Ruby Gertz. Ruby just launched CLO3D for Custom Fit: a 12-week beginner-friendly online course in virtual patternmaking with CLO3D software. Instead of making sample after sample, you can now customize avatars that match your real body measurements and fit-test garments virtually—before cutting into a single piece of fabric. You can also work from your pre-existing paper or PDF patterns!

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Learn more about the course, as well as our in-person sewing and patternmaking workshops at www.slowfashion.academy.

Deco Denim is a startup based out of San Francisco, selling clothing and accessories that are sustainable, gender fluid, size inclusive and high quality--made to last for years to come. Deco Denim is trying to change the way you think about buying clothes. Founder Sarah Mattes wants to empower people to ask important questions like, “Where was this made? Was this garment made ethically? Is this fabric made of plastic? Can this garment be upcycled and if not, can it be recycled?” Signup at decodenim.com to receive $20 off your first purchase. They promise not to spam you and send out no more than 3 emails a month, with 2 of them surrounding education or a personal note from the Founder. Find them on Instagram as @deco.denim.

Selina Sanders, a social impact brand that specializes in up-cycled clothing, using only reclaimed, vintage or thrifted materials: from tea towels, linens, blankets and quilts. Sustainably crafted in Los Angeles, each piece is designed to last in one's closet for generations to come. Maximum Style; Minimal Carbon Footprint.

Republica Unicornia Yarns: Hand-Dyed Yarn and notions for the color-obsessed. Made with love and some swearing in fabulous Atlanta, Georgia by Head Yarn Wench Kathleen. Get ready for rainbows with a side of Giving A Damn! Republica Unicornia is all about making your own magic using small-batch, responsibly sourced, hand-dyed yarns and thoughtfully made notions. Slow fashion all the way down and discover the joy of creating your very own beautiful hand knit, crocheted, or woven pieces. Find us on Instagram @republica_unicornia_yarns and at www.republicaunicornia.com.

Cute Little Ruin is an online shop dedicated to providing quality vintage and secondhand clothing, vinyl, and home items in a wide range of styles and price points. If it’s ethical and legal, we try to find a new home for it! Vintage style with progressive values. Find us on Instagram at @CuteLittleRuin.