Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766)

Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this episode of Best of the Back Catalogue, airline loyalty programmes set the benchmark for scale, data, and revenue — and Emirates Skywards stands out as a leading example. Dr. Nejib Ben Khedher shares how the programme has evolved over time, from digital transformation to delivering real value for both members and the business. A sharp, insight-led look at what’s working today — and what’s next for loyalty.

Show Notes:

1)Dr. Nejib Ben Khedher

2)Emirates Skywards

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