Masters of the Uni-verse
Uniforms matter. When it comes to sports, they might be the only thing to which we’re actually loyal. Sports uniforms are packaging. But unlike any other packaging, if the product inside changes or de...
22 Apr 201415min
Structural Integrity
When it was built in 1977, Citicorp Center (later renamed Citigroup Center, now called 601 Lexington) was, at 59 stories, the seventh-tallest building in the world. You can pick it out of the New York...
15 Apr 201423min
Title TK
The name is important. It’s the first thing of any product you use or buy or see. The tip of the spear. You are bombarded by thousands of names every day. In this daily barrage, only the names that ar...
8 Apr 201415min
Barcodes
When George Laurer goes to the grocery store, he doesn’t tell the check-out people that he invented the barcode, but his wife used to point it out. “My husband here’s the one who invented that barcode...
1 Apr 201416min
Call Now
When it’s three o’clock in the morning and everything is going wrong in your life, there’s a certain kind of ad you might see on basic cable. Lawyers–usually guys–promise to battle the heartless, tigh...
25 Mars 201418min
The Fancy Shape
Quatrefoil is the name of the four-lobed cloverleaf shape. It’s everywhere: adorning Gothic cathedrals, more modern churches, Rhode Island mansions, mission-style roofs in California, and decorating v...
18 Mars 201414min
One Man is An Island
A few years ago, reporter Sean Cole was working on a radio story and needed to interview the rapper Busta Rhymes. Sean was living in Boston at the time, so he did a Google search for “Busta Rhymes” an...
11 Mars 201418min
Tunnel 57
At its peak, the Berlin Wall was 100 miles long. Today only about a mile is left standing. Compared with other famous walls in history, this wall had a pretty short life span. The Great Wall of China ...
5 Mars 201420min
