S4: EP 9 Manuel Leyshon - Loco Tequila

Welcome back to Wheels, Deals and Meals! This week, we sit down at Amalfi Restaurant with Manuel Leyshon, the driving force behind Loco Tequila. From his early days in Mexico City to navigating the global spirits market, Manuel shares the story of how he helped build a brand that defies the status quo.

In this episode, we dive into the "Loco" philosophy—a commitment to quality, pure agave, and a process that respects the land (terruño) above all else.

Video Timestamps:

• 00:00:00 – Intro: Great food, great company, and the "Loco" spirit.

• 00:01:36 – Origins: Growing up in Mexico City, León, and Guadalajara.

• 00:06:33 – Career Path: From Pernod Ricard to the Automotive Industry.

• 00:09:31 – The "Loco" Adventure: Building a brand from ground zero in Monterrey.

• 00:12:07 – Strategic Growth: Why Texas and California are the keys to the U.S. market.

• 00:14:55 – The Truth About Tequila: Additive-free trends and why quality matters.

• 00:18:25 – Exploring Expressions: Blanco, Reposado, and Puro Corazón.

• 00:24:20 – Fun Stuff: "The Jalapeño" (his first car), Porsche dreams, and his love for Mexico.

• 00:30:20 – How to get Loco Tequila: Online and retail.

Find Loco Tequila:Ready to taste the difference? Visit locotequila.com to find a retailer or order online. Don’t forget to check out their unique expressions, including the Blanco de Abolengo and the ultra-limited "Puro Corazón."

#LocoTequila #WheelsDealsAndMeals #AdditiveFreeTequila #Entrepreneurship #MexicoToTheWorld #PremiumTequila #ArnoldGarcia #BusinessStories

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