165. ADHD Business Owner? Here's How Sara Joelle of BTL Copy Gets It All Done

If you've ever stared at your to-do list, felt completely overwhelmed by all of it, and then somehow ended up reorganizing your desk instead — this one is for you.

We talk a lot about goal-setting on this show, but we realized we've never actually talked about what happens when the standard advice just... doesn't work for your brain. Not because you're not trying hard enough. Because the system was never designed for you in the first place.

Sara Joelle — writer, founder of Between the Lines Copy, and self-proclaimed spokesperson of the squirrels — has ADHD, runs her own business, and actually hits her goals. In this episode, she gets into what goal-setting really looks like with a neurodivergent brain: her signature Tiny Tasks Til 10 method, how themed days remove the decision fatigue that kills momentum, and the one mindset shift that made everything click.

In this episode, we cover:

Why "just prioritize better" is terrible advice if your brain doesn't assign priority levels
The Tiny Tasks Til 10 method and why it works as a dopamine driver
How theming your days by type of work (not task) changes everything
What it actually means to build systems with your brain instead of against it
What it looks like to get diagnosed later in life and finally have an explanation (not an excuse)

Find Sara at betweenthelinescopy.com and on substack.

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