VIVA SOUNDS 2025 - YOU’RE BOOKED — WHO’S COMING OUT?
The messy business of selling out Everyone wants a packed room but who’s responsible to actually making it happen? This panel will address the messy, essential reality of live shows. From the venue to...
4 Maj 43min
VIVA SOUNDS 2025 - WHERE’S THE NEW STUFF - The Decline of New Music in Mainstream Channels
When discovery fades, where’s the future of music? Not that long ago, new music mattered — really mattered. Radio played it, press wrote about it, and TV showcased it. Today, classics rule the waves, ...
4 Maj 40min
VIVA SOUNDS 2025 - SELLING OUT (OR MAYBE NOT) - Making Brand Partnerships Work Without Losing Authenticity
Where brands and festivals meet Brand deals don’t have to kill the vibe. When done right, partnerships can amplify the experience — not just bankroll it. This talk digs into how festivals and brands c...
4 Maj 41min
VIVA SOUNDS 2025 - NO HITS, NO BUZZ, NO PROBLEM - Building Lasting Connections Beyond the Hype
NO HITS, NO BUZZ, NO PROBLEM How to build a relationship with your audience Being in the live game without chasing hype takes guts — and a lot of heart. This talk gets into what it really means to bui...
4 Maj 45min
VIVA SOUNDS 2025 - LET’S GET IT TOGETHER! - Bringing people together, shaping places
Why festivals matter — for music, communities and more Festivals aren’t just about headliners and crowd shots — they’re engines for local music scenes and cultural life. In this panel, festivals from ...
4 Maj 50min
VIVA SOUNDS 2025 - IT JUST TOOK US 18 YEARS! - The long game behind an overnight success
Case study: How LAB Records went top of the chart Eighteen years, countless releases, and one hell of a ride later — independent label LAB Records finally hit No.1 with The K’s album Pretty on the Int...
4 Maj 47min
VIVA SOUNDS 2025 - GRÄSROTSFESTIVALERNAS STRATEGIER - Små scener, stora upptäckter
Bokningsarbete med fokus på nya akter (in Swedish) De unga gräsrotsarrangörerna är ofta de första att upptäcka våra nya stjärnor. Hur går de tillväga i sin bokning? Var hittar de artister? Vad letar d...
4 Maj 39min
