Authenticity Over Optics: Creating Inclusive EVP with Heart

Authenticity Over Optics: Creating Inclusive EVP with Heart

In this episode, the team from Employer Branding Australia sits down with Belinda Leon, Employer Brand Specialist at Bendigo Bank, to explore the deeply personal and strategic layers of employer branding. From falling into talent acquisition by chance to leading one of the sector’s most thoughtful EVP projects, Belinda shares the realities of building inclusive workplaces—without the gloss.

Together with David Concannon and Hannah Brink, they unpack the power of listening to employees, championing diversity through storytelling, and how a values-driven EVP can act as both a beacon and a filter for future talent.

Belinda Leon is an experienced Employer Brand Specialist currently shaping the EVP and talent narrative at Bendigo Bank. With a background spanning IT, publishing, government, and financial services, Belinda brings a uniquely strategic and human-centred lens to employer branding. A passionate advocate for neurodivergence and inclusion, her work champions authenticity and business-aligned storytelling.

Bendigo Bank Careers: bendigobank.com.au/careers

Employer Branding Australia: employerbrandingaustralia.com

Neurodiversity in the workplace (article): Harvard Business Review – Neurodiversity as a Competitive Advantage

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