Marketing & Lead Generation Tips For Small Businesses | 123

Top Marketing & Lead Generation Episodes for Architecture Practices

Jon Clayton introduces a roundup of Architecture Business Club episodes focused on improving marketing and lead generation for architecture practices beyond a website portfolio and occasional Instagram posts. Jon highlights the most popular marketing and lead generation episode to date, shares a “hidden gem,” and reveals one of his personal favourites.

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Episode Highlights

00:00 Introduction

01:32 Most Popular Marketing & Lead Generation Episode To Date

02:42 The Right Way For Architecture Firms To Use LinkedIn

03:53 A Hidden Gem From Our Marketing & Lead Generation Episodes

05:05 How To Use Pinterest To Build Know, Like & Trust

06:19 A Personal Favourite From Our Marketing & Lead Generation Episodes

07:39 Strategic Marketing System For Small Firms

09:47 Wrap Up

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Key Takeaways

Show who you are, not just what you build

On LinkedIn, you might think sharing photos of your finished projects is enough. But clients want to know you. They want to see your personality, understand how you work, and feel they can trust you. Try sharing why you love what you do or a little about your process — that personal touch can make a big difference.

Pinterest can help you reach clients early

Pinterest is not really a social media platform — it works more like a search engine. If you post helpful content there, people can find you while they are still deciding which architectural designer to hire. Over time, they get to know your work, trust your brand, and when they are ready, they come back to you.

A lean marketing system can work for small firms

You do not need a big team to market well. Start by getting clear on who your dream client is, create a simple core offer, and set up a way to bring in leads. Even a small "gateway offer" — like a paid strategy session — can help turn first conversations into paying work and grow your business step by step.

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Get to grips with LinkedIn in this popular podcast episode

Learn how to leverage Pinterest in your architecture practice

Build an effective marketing system for your micro-sized business

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