EP323: Niche Within a Niche: Building a Biogas Recruitment Business - Lisa Kitt, Dahlia Recruitment

In this episode of The Recruiter’s Recruitment Podcast, host Lysha Holmes sits down with Lisa Kitt, founder of Dahlia Recruitment and co-host of the RNG Girls podcast, for a candid and refreshingly honest conversation about building a recruitment business from instinct, not spreadsheets.

With over 30 years in recruitment, Lisa shares her journey from traditional agency life to RPO, global roles, and ultimately launching her own firm focused on the biogas sector. She explains why “niching within a niche” has been the key to standing out—and how doubling down on a specialist market can position you as a true industry expert.

Lisa opens up about starting with no real business plan, the realities of going solo, and the mindset shift required to succeed. From leveraging long-standing relationships to navigating those tough early months, this episode is packed with practical insights for anyone considering launching their own agency.

The conversation also explores:

• Why understanding the client side (RPO experience) is invaluable
• The power of relationships in business development
• Building a brand in an emerging sector like renewable energy
• Launching the RNG Girls podcast to amplify industry voices
• Lisa’s passion for sustainability and reducing food waste

It’s a grounded, insightful episode that challenges conventional thinking around planning, growth, and what it really takes to build something of your own.

🔗 Connect with the guest

Lisa Kitt: https://www.linkedin.com/in/lisa-kitt-0ab28521/

Dahlia Recruitment: https://dahliarecruitment.com/

RNG Girls: https://rng-girls.com/

🔗 Connect with the host

Lysha Holmes: https://www.linkedin.com/in/lyshaholmesr2r/

Qui Recruitment: https://www.quirecruitment.co.uk/

Follow the podcast on another platform:

https://www.youtube.com/@therecruitersrecruitmentpod

https://the-recruiters-recruitment-podcast.captivate.fm/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger, and partnered with Needi, Keybridge IT Solutions, Bristow & Hardy and Diversity in Recruitment.

Our sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more about Paiger: https://paiger.co/

Our partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best local independent businesses. Their team of expert gift finders save companies time and money with their complimentary corporate gifting service.

https://needi.co.uk/

Bristow & Hardy partners with SME recruitment agencies to accelerate growth through sales enablement and recruitment marketing. With over 7 years’ experience, we specialise exclusively in the recruitment sector, delivering strategy, branding, websites, marketing campaigns, and sales support. Our proven growth suite of products helps agencies attract more clients, win more business, and scale efficiently.

https://www.bristowandhardy.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

https://diversityinrecruitment.com/

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.

https://www.keybridgeit.com/

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