Episode 251 | Matt Taylor on Brand Building, Storytelling, and Creative Expression

Episode 251 | Matt Taylor on Brand Building, Storytelling, and Creative Expression

Matt Taylor is the co-founder and Chief Creative Officer of Tracksmith. He recently stepped down from the CEO role, which he held since 2014, to return his focus to what drew him to the brand in the first place: its creative expression.

I recently sat down with Matt in Boston to trace the full arc of his journey, from a cold letter left at a hotel for IMG founder Mark McCormack, to embedding himself in top-tier college cross country programs for Chasing Tradition, to funding the early days of Tracksmith with an Usain Bolt iPhone game. We talked about how each of those pursuits helped shape the brand he eventually built, and also got into what has always set Tracksmith apart: narrative-driven storytelling, reverence for the history of the sport, and a refusal to be everything to everyone.

This is a wide-ranging conversation about creativity, craft, entrepreneurship, and what it means to build something with genuine staying power that I've been waiting to have for a long time, and it did not disappoint. I hope you enjoy listening to it as much as I enjoyed having it.

Click here for complete show notes and sign up here to get the morning shakeout email newsletter delivered to your inbox every Tuesday.

Music and editing for this episode of the morning shakeout podcast by John Summerford.

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Episode 253 | Simon Freeman and Mario Fraioli on the Work That Happens in the Background, Why Running Is a Team Sport, and Helping People See What's Possible

Episode 253 | Simon Freeman and Mario Fraioli on the Work That Happens in the Background, Why Running Is a Team Sport, and Helping People See What's Possible

I recently sat down with my good friend and frequent podcast guest Simon Freeman, the co-founder and publisher of my favorite running magazine, Like The Wind, for our third quarterly conversation of 2...

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Episode 252 | Simon Freeman and Mario Fraioli on Resetting Expectations, Running's Growing Pains, and Choosing Sustainability Over Scale

Episode 252 | Simon Freeman and Mario Fraioli on Resetting Expectations, Running's Growing Pains, and Choosing Sustainability Over Scale

I recently sat down with my good friend and frequent podcast guest Simon Freeman, the co-founder and publisher of my favorite running magazine, Like The Wind, for our second quarterly conversation of ...

1 Juni 1h 3min

Episode 250 | Raziq Rauf on Running Crews, Culture, and Community

Episode 250 | Raziq Rauf on Running Crews, Culture, and Community

Raziq Rauf is the author of the forthcoming book, This is Running, and he also writes the popular newsletter, Running Sucks. Raz’ book, and his work in general, celebrates running as a sport, activity...

30 Mars 1h 16min

Episode 249 | Simon Freeman and Mario Fraioli on Like the Wind U.S., Fresh Starts, and Cultural Differences in Running

Episode 249 | Simon Freeman and Mario Fraioli on Like the Wind U.S., Fresh Starts, and Cultural Differences in Running

I recently sat down with my good friend and frequent podcast guest Simon Freeman, the co-founder and publisher of my favorite running magazine, Like The Wind, for our first quarterly conversation of 2...

9 Mars 1h 31min

Episode 248 | Devin Kelly on His New Novel, Exploring His Obsessions, and Committing to a Daily Practice

Episode 248 | Devin Kelly on His New Novel, Exploring His Obsessions, and Committing to a Daily Practice

I recently sat down with runner and writer Devin Kelly to discuss his new novel, Pilgrims, and also talk about his process, his use of repetition throughout the book, and the parallels that exist betw...

3 Feb 1h 20min

Episode 247 | Simon Freeman and Mario Fraioli on When to Push Hard and When to Pull Back

Episode 247 | Simon Freeman and Mario Fraioli on When to Push Hard and When to Pull Back

I recently sat down with my good friend and frequent podcast guest Simon Freeman, the co-founder and publisher of my favorite running magazine, Like The Wind, for our final quarterly conversation of 2...

24 Nov 20251h 10min

Episode 246 | Simon Freeman and Mario Fraioli on Teamwork and Support Crews in Running, Business, and Life

Episode 246 | Simon Freeman and Mario Fraioli on Teamwork and Support Crews in Running, Business, and Life

I recently sat down with my good friend and frequent podcast guest Simon Freeman, the co-founder and publisher of my favorite running magazine, Like The Wind, for our third quarterly conversation of 2...

28 Aug 20251h 18min

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