How Matilda Djerf Built a $35M+ Brand in Her 20s

On today’s episode, I’m joined by Matilda Djerf to talk about how she built a $35M+ fashion brand in her 20s by staying authentic online and creating a customer experience people genuinely connect with. Matilda shares how she built such a loyal audience by simply showing up as herself, and why authenticity has helped her stay relevant through every shift in social media. We also dive into the early days of Djerf Avenue, the decision to never retouch photos, building a brand centered around inclusivity and real representation, and how involving customers directly in campaigns helped create such a strong community. Matilda also opens up about transitioning from influencer to founder, redefining leadership, prioritizing health while building a business, and the advice she would give to anyone starting on social media today. If you want to hear the real story behind building an internet-first brand with longevity, this episode is for you. Enjoy!

To connect with Matilda on Instagram, click HERE.

To shop Djerf Avenue, click HERE.

To connect with Djerf Avenue on Instagram, click HERE.

To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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