Business on Top with Kaeli Lindholm20 Okt 2025

Episode 288: What World-Class Brands Do Differently With Memberships

In this episode of The Fierce Factor, I'm unpacking the truth about loyalty programs, and why so many in aesthetics are missing the mark.

We've been sold the idea that memberships and loyalty programs are the secret to patient retention. But here's the reality: most are designed backwards. They rely on discounts, lock patients in with contracts, and create operational chaos — all while eroding profit and burning out your team.

I'll share what the world's most trusted brands, think Costco, Starbucks, and Peloton, understand about loyalty that most aesthetic practices overlook. You'll learn how to design programs that make patients feel invested, not obligated… and how to turn your existing community into a movement that fuels sustainable, cash-positive growth.

If you're ready to move beyond cookie-cutter memberships and create real loyalty that lasts, you won't want to miss our upcoming free webinar, Founder Forum: Building Loyalty Programs That Actually Work, on October 29th. Join me and a panel of powerhouse female founders for 90 minutes of honest strategy and proven systems that are transforming practices across the country.

Resources

→ Founder Forum: Building Loyalty Programs That Actually Work

→ Join the Fierce Factor Society

→ Follow Kaeli on Instagram: @kaeli.lindholm

Additional Ways to Connect:

Book a Discovery Call: Ready to scale with intention? Let's map out your next strategic move.

KLC Consulting Website

Kaeli on LinkedIn

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