She Told Monday.com They Were Too Big For Her. Then Stayed Four Years. | Alta CEO Stav Levi Neumark

Stav Levi Neumark joined Monday.com when it was about 15 people. She told them in the interview they were already too big for her.

She stayed anyway, built an internal tool called BigBrain that connected company data to go-to-market decisions, watched Monday scale to an IPO, and then left to build Alta.

In this episode, Stav compares the current GTM infrastructure problem to on-premise computing before AWS. Every company is building their own room full of servers, manually stitching together data sources, channels, and signals that should be connected. It's expensive, it's slow, and it pulls focus away from the parts that actually require a human.

Alta connects to 50+ data sources and runs three agents across outbound, inbound, upsell, and full-funnel visibility. The product ships with a services layer, because when they ran their tests, people didn't want to self-serve. They wanted someone to tell them what to do with it.

She came in expecting customers to know what they needed. They didn't. They knew something was off, they were leaving performance on the table, but they couldn't name what was missing. So she built a company that does the diagnosing too.

They closed their first $1M over the course of a year. Then closed another $1M in a single month.

Hosted by Yoel Israel

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00:00 AI, intuition & the future of go-to-market

01:45 How Stav spotted the gap at Monday.com

06:00 Can intuition be taught?

08:45 How AI will change marketing, sales & support

09:20 Leaving Monday.com to start Alta

14:40 Building startup culture & moving fast

21:00 Why go-to-market infrastructure is broken

29:00 What Alta actually does (Katie, Alex & Luna)

39:00 Being a founder, mom & optimizing productivity

46:00 Final thoughts & outro

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Thank you to our incredible partners for making this all possible!

IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries.

To support the show, please go check out our partner Deel at: https://www.deel.com/israeltech

IsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/

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