What Every New Founder Needs to Know About Legal (But Was Afraid to Ask)

Legal basics for your business — no jargon, no fear.

If you've been putting off starting your business because the legal side feels overwhelming, this video is for you. In this session — prepared as part of my course She Decides: Give Life to Your Idea at Folkuniversitetet, Stockholm — I walk through the minimum legal considerations every new founder should have on their radar.

We cover:

— Business vehicles: sole trader, company, partnership. What they mean and why it matters

— Intellectual property: copyright, patents, trademarks, and trade secrets in plain language

— Data and privacy: what you're collecting, how you're using it, and what GDPR means for your business

— Contracts and terms and conditions: why you need them and what to put in them

This is general information only and does not constitute legal advice. Please consult a qualified lawyer in your jurisdiction for advice specific to your situation.

I'm Shiro Ndune, business advisor, author, and international commercial lawyer with over 20 years of experience. I work with women founders at the moment of their most important business decisions.

- Find out more: shirondune.com

- Connect on LinkedIn: linkedin.com/in/shiro-ndune-45451061

If this was useful, leave a comment and let me know what business questions you're sitting with.

00:00 Introduction

00:50 Choose Business Structure

02:06 Liability and Registration

04:56 Business name, tax & licenses

05:56 Intellectual Property Overview

06:17 Copyright and Creators

08:14 Patents and Inventions

09:42 Trademarks and Secrets

11:39 IP Rules and Domains

13:57 Data Privacy and Security

15:32 Client Data and GDPR

17:49 Consent and Third Parties

21:20 Key Documents and Contracts

25:25 Terms and Payment Protection

28:31 What to do first

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