Alex Cooper's $125M Empire: Docuseries Debut, Alix Earle Feud, and Instagram Controversy

Alex Cooper BioSnap a weekly updated Biography. Alex Cooper, the dominant force behind the Call Her Daddy podcast and a widely cited architect of a $125 million media empire, remains in the headlines for both her growing business ventures and her headline-making interpersonal drama. According to Variety and Just Jared, Cooper’s new docuseries Call Her Alex is set to debut at the 2025 Tribeca Film Festival before releasing on Hulu. The documentary promises a candid look at her life, tracing her journey from a self-conscious kid in Pennsylvania to CEO and media titan—the kind of narrative calibration that can redefine a public image and deepen her cultural footprint. This project appears particularly significant for Cooper’s long-term biographical legacy, promising to peel back layers and reinforce her transformation from podcaster to media mogul. Business coverage from the August 25, 2025 crowdreactmedia weekly roundup reinforced that Cooper’s $125 million SiriusXM deal and her ability to consistently land major guests, ranging from Kamala Harris to Demi Lovato, continue to position her at the very top tier of broadcast talent, although industry analysts are still divided on whether such eye-popping podcast contracts actually benefit network profits in the long run. In other business news, Britannica notes that Cooper, alongside husband Matt Kaplan, continues to expand the Unwell Network and its adjacent products, such as the Unwell hydration drink, targeting new audiences and opening fresh revenue streams. On the social and interpersonal front, Cooper’s relationship drama with Alix Earle has escalated into full-fledged public feud territory. Just Jared and Cosmopolitan both report that after dropping Earle’s Hot Mess podcast from the Unwell Network earlier this year, tension has only mounted. Earle, now openly referencing the situation on TikTok and drawing tens of thousands of views in the process, told fans she has “so much information” amid rumors of “bad blood.” AOL also details this feud, which has effectively split fan communities and become a regular subject of tabloid intrigue. Meanwhile, social media metrics remain robust. According to HypeAuditor, as of August 26, 2025, Cooper has 3.7 million Instagram followers with above-average engagement, driving estimated monthly earnings between $12,000 and $16,000—and that's just from Instagram. Yet, she’s also been the subject of controversy; SiriusXM and SSBCRACK note she faced both backlash and applause after a recent poolside photo post, following a divisive podcast episode that sparked debate over her approach to certain guest topics. Recently, Cooper maintained her place at the cultural table by hosting and executive producing Call Her Daddy, which SiriusXM describes as still commanding a top spot in podcast rankings. The last week alone has showcased Cooper’s ability to balance brand building, media disruption, and public drama—a triad that ensures no shortage of headlines about her i This content was created in partnership and with the help of Artificial Intelligence AI.