Genuin Connections: Episode 16 -- Ashan Khan (Uber Ads) & Scott Hendrickson (Firmly) at POSSIBLE 26

Genuin Connections: Episode 16 -- Ashan Khan (Uber Ads) & Scott Hendrickson (Firmly) at POSSIBLE 26

Recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, this special episode of Genuin Connections brings together two leaders at the center of where media, commerce, and AI are converging: Ashan Khan, Head of Global Agency Partnerships at Uber Advertising, and Scott Hendrickson, Chief Revenue Officer at Firmly.

Host Matt Wurst, CMO of Genuin, leads a conversation titled "From Discovery to Decision: Collapsing the Distance Between Content and Commerce" — covering how the marketing funnel is evolving, what agentic commerce actually means today, and where revenue is being left on the table between attention and transaction.

Ashan unpacks how Uber's two-sided data set — mobility and Uber Eats — gives CPG and QSR brands an unusually complete picture of consumer intent. Scott explains how Firmly is building the infrastructure that lets consumers check out with a merchant wherever they encounter the product — inside publisher content, LLMs, ad units, and vertical shopping assistants — and why merchant-of-record status is critical for lifetime value.

Together, they explore the convergence of attention and convenience, the limits of agentic shopping, the walled gardens problem in retail media, and why data collaboration is the quiet flywheel that will determine which commerce bets actually pay off.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(20)

Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

What does it take to build a global storytelling brand from a YouTube channel? Sean Atkins, CEO of Dhar Mann Studios, has spent 20+ years following consumer behavior to its next destination — from cab...

21 Apr 46min

Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tech's...

30 Mars 38min

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tec...

30 Mars 38min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of...

4 Mars 39min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of ...

4 Mars 39min

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Recorded live at the Genuin-hosted Happy Hour during CES 2026 in Las Vegas, this Genuin Connections Q&A features Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, in a candid c...

21 Jan 10min

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

In this episode of Genuin Connections, host Matt Wurst sits down with Will Cohen, CEO and co-founder of Downtime. Will shares his journey from helping build Triad Retail Media into a retail media powe...

21 Dec 202521min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
uppgang-och-fall
rss-borsens-finest
svd-tech-brief
24fragor
lastbilspodden
avanzapodden
rss-dagen-med-di
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
tabberaset
fill-or-kill
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon
market-makers
ett-rikare-liv
rss-hos-psykologen