Digital First: Danielle Butterfield on Infrastructure, Innovation & the Road to 2028

What does it take to build a Democratic Party that can actually compete in the digital age?

In this episode, we're joined by Danielle Butterfield, Executive Director of Priorities USA, to discuss how Democrats are still stuck in a TV-first mindset and what it will take to change that. Danielle shares how Priorities is building year-round digital infrastructure through tools, research, training, and digital ad programming, and why the party needs to stop reinventing the wheel every election cycle.

We also talk about what real digital innovation looks like versus just shifting TV dollars to connected TV, how Josh Shapiro's creator strategy serves as a model for what's possible when you build early, and why 2026 is being used as a laboratory for 2028. Danielle also breaks down Priorities' Ohio research targeting young men on YouTube with niche-relevant ads, and why rewarding future-oriented digital expertise needs to become a cultural shift across the Democratic Party.

Learn more about:

Tanya Nathan is a political campaign and communications strategist with over a decade of experience in progressive campaigns and advocacy. Currently a Principal at a nationally-based grasstops consulting firm, she's a Denver native living with her year old daughter, husband, and their rescue pets. Her hobbies include crosswords, mezcal tasting, and trying to find people to talk to about Traitors.

Sarah Andrews is a political strategist living in rural Colorado with her husband and two young kids. When she's not managing campaigns or chasing toddlers, she's passionate about women's rights, childcare policy, and creating space for honest political conversations that don't end in shouting matches.

(0:00) — Intro hook: Virginia redistricting & RFK on antidepressants

(0:08) — Welcome to Momarchy, hosts intro, week check-in

(1:00) — Snow day in Colorado in May, watching three kids

(2:00) — Snow melted, 70 degrees; Teacher Appreciation Week

(3:00) — Teachers are underpaid; gift cards to local coffee shop

(4:00) — Kids' art projects for teachers; dinosaur & astronaut stickers

(5:00) — Mother's Day plans: dinner & The Devil Wears Prada musical

(6:00) — Dine-in theaters; hot tip for maternity/paternity leave movie deal

(7:00) — AMC Drafthouse baby screenings; $7 tickets

(8:00) — Mother's Day brunch plans, getting nails done

(9:00) — Olivia Rodrigo tour tickets drama

Website: momarchypodcast.com

YouTube: @momarchy

Substack: @momarchy

Instagram: @momarchypodcast

TikTok: @momarchypodcast

Email: momarchypodcast@gmail.com

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