How to Monetize an Audience Without Selling Out | Ep 972

Join Alex At The Live In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, and the volume math that separates winners from losers. In this episode 00:00 Raw vs. curated social media content 01:29 How volume creates influence 02:45 The shift from social media to interest media 04:41 Leveraging IRL feedback in content creation 05:40 Understanding your real market size More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

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How to Think Like the Top 1% | Ep 996

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3 Sep 12min

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Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas In most cases, business owners know what they need to do to improve team performance. The delay betw...

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3 Stages of Building a Personal Brand | Ep 994

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Most business owners have priorities, plural, w...

27 Aug 12min

The Case Against AI | Ep 993

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube AI hasn't canceled every other form of leverage...

18 Aug 9min

One High-Stakes Decision Changes Everything | Ep 992

Book Your Spot at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Most sales objections aren’t objections. They’re excuses for giving power away. Today, Alex break...

14 Aug 11min

The One Question to Ask About Any Relationship | Ep 991

Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Many people settle for someone who just showed up—they call it a relationship, and then wonder why they’re str...

7 Aug 7min