“Revamped effectivealtruism.org” by Agnes Hasselblad 🔸

We’ve redesigned effectivealtruism.org to improve understanding and perception of effective altruism, and make it easier to take action.

View the new site →

I led the redesign and will be writing in the first person here, but many others contributed research, feedback, writing, editing, and development. I’d love to hear what you think, here is a feedback form.

Redesign goals

This redesign is part of CEA's broader efforts to improve how effective altruism is understood and perceived. I focused on goals aligned with CEA's branding and growth strategy:

1. Improve understanding of what effective altruism is
   Make the core ideas easier to grasp by simplifying language, addressing common misconceptions, and showcasing more real-world examples of people and projects.
2. Improve the perception of effective altruism
   I worked from a set of brand associations defined by the group working on the EA brand project[1]. These are words we want people to associate with effective altruism more strongly—like compassionate, competent, and action-oriented.
3. Increase impactful actions
   Make it easier for visitors to take meaningful next steps, like signing up for the newsletter or intro course, exploring career opportunities, or donating.

We focused especially on three key audiences:

• To-be direct workers: young people [...]

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Outline:

(00:38) Redesign goals

(02:03) Before and after

(02:17) Landing page

(03:17) Site navigation

(03:45) New "Take action" page

(04:01) Early results

(04:38) Share your thoughts

The original text contained 1 footnote which was omitted from this narration.

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First published:
May 27th, 2025

Source:
https://forum.effectivealtruism.org/posts/ZbQKtMMsDP6GnXuwr/revamped-effectivealtruism-org

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Narrated by TYPE III AUDIO.

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