Oura Files to Go Public, Strava Expands Strength, Fresha Hits $1B

May 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Strava overhauls strength training with workout logging, auto-generated muscle maps, and 14 partner integrations ahead of IPO after surpassing 500M uploads in 2025
Fresha raises $80M at $1B+ valuation processing $15B+ annual transaction volume across 130K businesses in hair, aesthetics, wellness, and fitness
Oura confidentially files for IPO at $11B valuation targeting 5M paid members this quarter with $2B annual sales run rate

Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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