Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

In this week’s moment, James Watt talks about the marketing ethos of his company Brewdog, who have built their reputation through unique marketing principles. James explains how Brewdog raised brand awareness with no marketing budget and by being intentionally provocative and punching above their weight. It is one of their foundation beliefs that everything Brewdog does should tie back into their core beliefs of not only getting a return for their business but also creating a passion for fantastic beer. This moment will leave you with a fresh perspective on how creativity and imagination can trump money and size in the world of business. Listen to the full episode here - ⁠https://g2ul0.app.link/DITcu2BV9yb James : ⁠https://www.instagram.com/brewdogjames/?hl=en https://twitter.com/BrewDogJames?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Watch the episodes on YouTube - ⁠⁠https://www.youtube.com/c/TheDiaryOfACEO/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

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E18: Chris 'Drama' Pfaff - Dealing with Fame, Anxiety and Addiction

E18: Chris 'Drama' Pfaff - Dealing with Fame, Anxiety and Addiction

In Chapter Eighteen I'm honoured to invite Drama aka Chris Pfaff, founder of the internationally renowned Young & Reckless streetwear brand. After creating a fashion powerhouse with no prior business experience or a college education, I wanted to find out what drives him and the lessons he's learnt along the way. We discuss the struggles of being an entrepreneur, the pressures of being a reality tv star and his addiction to alcohol and Xanax. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Juni 20181h 4min

E17: Marriage, Mental Health, Masturbation

E17: Marriage, Mental Health, Masturbation

Damn, it's been a long time, this the first episode on my new US journey. In this chapter I explain why an elderly couple made me jealous, debunk a common myth around visualisation and discuss marriage, mental health and masturbation. What a weird ending. Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Maj 201832min

E16: I Am Jealous Of Death

E16: I Am Jealous Of Death

This is my favourite episode I've recorded alone. In this chapter I discuss the goals and dangers of moving to New York, explain the reason why I'm jealous of death, an unpredicted problem this week almost cost the business millions and of course, no episode would be complete without a development in my relationship status. Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Apr 201834min

E15: Gerard Adams - A $50m Elite Exit

E15: Gerard Adams - A $50m Elite Exit

In this Chapter, I meet Gerard Adams - A born entrepreneur. He takes us through his journey of struggle, success & tough decisions as he grew one of the most popular online publishers - Elite daily, through to it's sale to the Daily Mail. Now heading up an incubator for entrepreneurs in Fownders, Gerard's mission is bigger than ever. Learn more about your ad choices. Visit megaphone.fm/adchoices

16 Apr 201841min

E14: John Vincent - Building A Restaurant Empire

E14: John Vincent - Building A Restaurant Empire

In Chapter Fourteen, I'm honoured to invite John Vincent, Co-Founder of hugely popular healthy eating fast food chain Leon. Having built an empire of 52 restaurants, I wanted to find out what drives him and the lessons he's learnt along the way. Tragically, John's father passed away a week prior to our conversation, and he discusses what his fathers influence has taught him. Learn more about your ad choices. Visit megaphone.fm/adchoices

9 Apr 201852min

E13: Why We're All F*cked Up

E13: Why We're All F*cked Up

In this chapter, I discuss the importance I've learnt this past week in first impressions, the reason why we're ALL f*cked up and how we can use that to our advantage, the 20 reasons why you shouldn't be an entrepreneur, and I update on my new journey in moving to New York and as always, my relationship status.. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Mars 201848min

E12: Sacha Lord's Diary - The King of Nightlife

E12: Sacha Lord's Diary - The King of Nightlife

In this chapter I invite Sacha Lord onto the podcast to share his diary. From the halcyon days at Manchester's famed Hacienda, to building the iconic Warehouse Project & Parklife, Sacha is a true party mastermind, and as you can imagine, he's got a lot of stories to tell from along the way.. Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Mars 201858min

E11: I have a huge announcement to make...

E11: I have a huge announcement to make...

In this chapter I have a huge announcement to make, one that I've not revealed to anyone outside of my immediate team yet.. Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Feb 201842min

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