EP325: GTM In EdTech & Championing Diverse Talent - Emilia Kruszweska, Founder of RecruitHer

In this episode of The Recruiter’s Recruitment Podcast, host Lysha Holmes sits down with Emilia Kruszewska, founder of RecruitHer Consulting and a Female EdTech Fellow, to explore her inspiring journey from educator and language school founder to specialist recruiter in the global EdTech space.

Originally from Poland and now based in Kent, Emilia shares how she built and successfully exited her own language school before moving into higher education and ultimately launching RecruitHer — a recruitment business focused on helping EdTech companies hire exceptional go-to-market talent across the UK and Europe.

Lysha and Emilia discuss:

• Why EdTech sales cycles are so complex and relationship-driven
• How AI is reshaping education and learning experiences
• The importance of diversity, inclusion, and representation in technology businesses
• Why relationship-building beats “volume sales” in modern recruitment
• The realities of scaling an international niche recruitment business
• How educators can successfully transition into commercial EdTech careers

The conversation also dives into leadership, values-led recruitment, human connection in an AI-driven world, and why diverse teams create stronger businesses.

🔗 Connect with the guest

Emilia Kruszewska: https://www.linkedin.com/in/emilia-kruszewska/

RecruitHer Consulting: https://recruither.co.uk/

Female EdTech Fellowship: https://www.edtech-fellowship.eu/about-fef

🔗 Connect with the host

Lysha Holmes: https://www.linkedin.com/in/lyshaholmesr2r/

Qui Recruitment: https://www.quirecruitment.co.uk/

Follow the podcast on YouTube, Spotify and Apple Podcasts:

https://www.youtube.com/@therecruitersrecruitmentpod

https://the-recruiters-recruitment-podcast.captivate.fm/

——————

The Recruiter's Recruitment Podcast is proudly sponsored by Paiger, and partnered with Needi, Keybridge IT Solutions, Bristow & Hardy and Diversity in Recruitment.

Our sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more about Paiger: https://paiger.co/

Our partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best local independent businesses. Their team of expert gift finders save companies time and money with their complimentary corporate gifting service.

https://needi.co.uk/

Bristow & Hardy partners with SME recruitment agencies to accelerate growth through sales enablement and recruitment marketing. With over 7 years’ experience, we specialise exclusively in the recruitment sector, delivering strategy, branding, websites, marketing campaigns, and sales support. Our proven growth suite of products helps agencies attract more clients, win more business, and scale efficiently.

https://www.bristowandhardy.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

https://diversityinrecruitment.com/

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.

https://www.keybridgeit.com/

#RecruitmentPodcast #EdTech #Recruitment #WomenInBusiness #DiversityAndInclusion #AIinEducation #GoToMarket #SalesLeadership #Rec2Rec #TheRecruitersRecruitmentPodcast