What Separates a High-Performing LinkedIn Strategy from One That Just Drives Impressions

What Separates a High-Performing LinkedIn Strategy from One That Just Drives Impressions

Drop us a message! B2B social media done right is one of the most powerful commercial tools a brand has… but most get it wrong. In this episode of Social In 10, we're joined by Sarah Stephenson, Social Media Director at tmp, to explore what high-performing B2B social really looks like. Sarah shares how to build a global social media function that delivers consistent commercial impact, what separates a winning LinkedIn paid strategy from one that just drives impressions, and what genuine thoug...

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Avsnitt(214)

REWIND: Standing Out in Fintech Through Smart Data and Sharp Creativity

REWIND: Standing Out in Fintech Through Smart Data and Sharp Creativity

Drop us a message! Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke McGrath, Head of Marketing at True Potential, joi...

8 Juni 11min

From Attention to Commercial Opportunity: The Role of Social Media in Securing Brand Deals

From Attention to Commercial Opportunity: The Role of Social Media in Securing Brand Deals

Drop us a message! Brand partnerships in the creator economy aren't just about follower counts, they're about fit, trust, and long-term credibility. Get it wrong, and you risk the one thing that makes...

25 Maj 9min

People Management in Modern Agencies: How to Retain Top Talent Without Burning Them Out

People Management in Modern Agencies: How to Retain Top Talent Without Burning Them Out

Drop us a message! Running a marketing agency means constantly juggling people, projects, and profitability. And without the right systems in place, something always gives. In this episode of Social I...

18 Maj 6min

From the UK to the US: How to Adapt Your Brand's Tone and Content for a New Audience

From the UK to the US: How to Adapt Your Brand's Tone and Content for a New Audience

Drop us a message! Taking a beloved British brand across the Atlantic is no small feat, especially when your brand's identity, heritage, and tone of voice are core to everything you do. In this episod...

11 Maj 8min

REWIND: UGC, Influencer Marketing, and Creative Social Media Direction

REWIND: UGC, Influencer Marketing, and Creative Social Media Direction

Drop us a message! In this week’s REWIND episode, we’re talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next....

4 Maj 9min

Aligning Social Campaigns with Empathy to Drive Real Engagement

Aligning Social Campaigns with Empathy to Drive Real Engagement

Drop us a message! In this episode, Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, explores how to align social media campaigns with real customer intent rather than surface-level engagemen...

27 Apr 9min

REWIND: How to Grow your Online Community and Development of Human First Marketing

REWIND: How to Grow your Online Community and Development of Human First Marketing

Drop us a message! This week, we’re kicking off our REWIND series, where we dive into our back catalogue of episodes to bring you interesting insightful conversations you can’t miss. In this week’s RE...

20 Apr 10min

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