Beyond the CV, Identifying Real Marketing Talent in an AI Driven World

Hiring marketing talent has always been hard, but right now it feels like a whole new level of chaos.
In this episode of CMO Therapy, Lucy is joined by Conor Coughlan, CMO at Armis, to unpack the slightly painful reality of finding genuinely brilliant marketers in an AI-driven world. Because let’s be honest, everyone looks polished on paper now. CVs are sharper, applications are slicker and AI can make almost anyone sound like they know exactly what they’re doing.
Conor shares what he’s seeing first-hand while rebuilding a SaaS marketing team, including the sheer volume of applications, the rise of AI-polished CVs, and why traditional screening methods are starting to break. He also gets into the practical stuff: how to write clearer job descriptions, why reference checks still matter, how to test for real capability and why grit, curiosity and attitude can be just as important as experience.
As Conor puts it, AI tools are amazing, “but my God, they can put lipstick on a pig.”
If you’re hiring, growing a team, or trying not to make an expensive mistake, this one is absolutely worth a listen.lucyvheavens@gmail.com. Press tab to insert.Music clip by Filo Starquez, Divergence

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(38)

Boiling the ocean won't fill your funnel

Ever feel like marketing success is just about doing more - more channels, more activity, more noise? In this episode of CMO Therapy, Lucy is joined by the brilliant Lauren Berkemeyer, CMO at YuLife, ...

16 Juni 37min

Brand Voice, Not a Bot Voice

AI has well and truly landed in marketing teams, and yes, it can be brilliant. It can speed things up, sharpen ideas and help us get more from the content we already have. But it has also unleashed a ...

5 Maj 35min

The messy reality of the modern CMO

In this episode of CMO Therapy, Lucy meets with the brilliant Sinead Willis for a very honest conversation about the messy reality of the modern CMO. Because sometimes the role you’re sold in the inte...

21 Apr 39min

Big Brand Muscle, Startup Hustle

Being a marketing leader in a big brand is one thing… but stepping into a startup? That’s a completely different sport. In this episode of CMO Therapy, Lucy is joined by Sharon Hergarty, who’s done bo...

7 Apr 34min

Why tone of voice still wins, even in the age of AI

In this episode of CMO Therapy, Lucy sits down with the brilliant Mel Barfield, Managing Partner and Brand Voice Lead at Copy or Die, to talk about why tone of voice still matters massively… especiall...

24 Mars 41min

Founder knows best? Navigating trust, tension and truth at the top

In this episode of CMO Therapy, Lucy is joined by Lucas Bergmans (ex Wise, Moneysupermarket, Cazoo, Heineken, Britvic) to get into one of the most important and most misunderstood relationships in B2B...

10 Mars 34min

Out of sight, out of mind? The real challenge of retention

In this episode of CMO Therapy, Lucy sits down with expert marketing leader and Brand & Marketing Director at Zego, Ingrid Sierra, to unpack one of the toughest challenges in B2B marketing: what reall...

24 Feb 34min