Whole Foods Market: Beyond The Board8 Jan

Beyond The Board - Urban Remedy

What if food wasn't just fuel, but medicine? In this episode of Beyond the Board, we sit down with Neka Pasquale, founder of Urban Remedy, to explore how her background as a licensed acupuncturist shaped a brand rooted in the healing power of food. Drawing from both Eastern and Western medicine, Neka shares how her core belief that food is foundational to health became the spark behind Urban Remedy.

What began as small-scale juicing and creating anti-inflammatory meals for her acupuncture patients quickly evolved into something much bigger. Neka reflects on opening Urban Remedy's first store with no plans to scale, only to outgrow it within six months, and the steep learning curve of building a fresh, organic food business in a category that barely existed at the time. Staying true to simple, functional ingredients and minimally processed food became her north star.

We also dive into Urban Remedy's partnership with Whole Foods Market, including its rare branded refrigerated kiosks designed as a "food safe space" for shoppers. Neka shares leadership lessons from the journey by empowering teams, letting go of control, prioritizing self-care and why regenerative agriculture, biodiversity, and supporting organic farming partners are essential to the future of food.Top of Form

Disclaimer: The information provided on this episode is for general knowledge and informational purposes only, and does not constitute medical advice. It is essential to consult with a qualified healthcare professional for any health concerns or before making any decisions related to your health or treatment. The content on this episode is not a substitute for professional medical advice, diagnosis, or treatment.

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Avsnitt(37)

Beyond the Board – Fishwife Tinned Seafood

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30 Juli 42min

Beyond the Board - Jay Shetty of Juni Tea

Jay Shetty – bestselling author, award-winning host of the On Purpose podcast, and co-founder of Juni adaptogenic sparkling tea – joins host Jason Buechel, Whole Foods Market CEO, for a special live e...

9 Juli 50min

Beyond The Board with Momofuku

Whole Foods Market CEO Jason Buechel sits with, David Chang, chef and founder of Momofuku Goods, who shares his hacks to making home cooking easy. We also discuss: Despite being a successful chef, Da...

11 Juni 33min

Beyond The Board with Wild Wonder

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Rosa Li, founder of wildwonder, to explore how her grandmother's healing tonics — rooted in centuries of traditional Chinese...

28 Maj 30min

Beyond The Board with Bobbie

In this episode, we're sitting down with Laura Modi, co-founder, CEO, and mother of four, who left a career at Airbnb to revolutionize the infant formula industry with Bobbie. In this deeply personal ...

14 Maj 44min

Beyond The Board with Kimono Mom

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Kimono Mom founder Moe to explore her remarkable journey, from her early career as a geisha to becoming a global content cre...

7 Maj 15min

Beyond The Board with Gotham Greens

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Viraj Puri, co-founder and CEO of Gotham Greens, inside one of the company's original rooftop greenhouses — perched right on...

30 Apr 20min

Beyond The Board - Mill

From starting his career developing the iPhone to revolutionizing home technology with Nest, Matt Rogers has always been driven by a mission to bring beautiful design and intelligence to everyday prob...

16 Apr 33min