57. Adopting Voluntary Simplicity: A Netnographic Study
EEG Investiga5 Sep 2025

57. Adopting Voluntary Simplicity: A Netnographic Study

Soares, A. M., Rebouças, R., & Heath, T. P. (2025). Adopting Voluntary Simplicity: A Netnographic Study. International Journal of Consumer Studies, 49(1). https://doi.org/10.1111/ijcs.70025


This study investigates the early adoption of Voluntary Simplicity (VS), a lifestyle defined by frugality, reduced consumption, and the pursuit of non-material fulfillment. Using a netnographic approach, it analyzed over 21,000 comments from the Reddit community r/simpleliving to explore motivations, practices, and consumer decision-making processes. The findings highlight that VS is interpreted flexibly by individuals, who prioritize removing what does not add value rather than pursuing extreme minimalism. Motivations include reclaiming time for meaningful activities, achieving balance and well-being through moderation and financial security, and redefining identity beyond consumerism. Practices linked to VS include material and digital decluttering, adjusting work arrangements, developing mindful routines, embracing hobbies, adopting healthier eating habits, simplifying wardrobes, rethinking gift-giving, and incorporating physical activity. Consumer decisions reflect deliberate, rational purchasing focused on durability and sustainability, alongside efforts to extend product lifecycles and reduce waste. Overall, VS enables diverse, personal pathways to purposeful living while fostering sustainable consumption patterns.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(108)

20. A Discomforting Pedagogy of Poverty: Discourses, Representations and Vulnerabilities

20. A Discomforting Pedagogy of Poverty: Discourses, Representations and Vulnerabilities

Hutton, M., & Heath, T. (2025). A Discomforting Pedagogy of Poverty: Discourses, Representations and Vulnerabilities. Sociology. https://doi.org/10.1177/00380385251380772This article proposes a “pedag...

20 Mars 10min

19. Exploring the longitudinal impact of entrepreneurial education on entrepreneurial competences and intentions: evidence of an asymmetric polarization effect

19. Exploring the longitudinal impact of entrepreneurial education on entrepreneurial competences and intentions: evidence of an asymmetric polarization effect

Almeida, D. C., Afonso, P., Ferreira, L. P., & Soares, A. M. (2026). Exploring the longitudinal impact of entrepreneurial education on entrepreneurial competences and intentions: evidence of an asymme...

10 Mars 5min

18. Framework for cross-border governance: from cross-border critical factors to sustainable development

18. Framework for cross-border governance: from cross-border critical factors to sustainable development

Krüger, C., Pennabel, A. F., Paschoalotto, M. A. C., Guimarães, F. H. C. B., Medeiros Kruger, N. R., Meneguzzo, M., Passador, C. S., & Ferreira Caldana, A. C. (2024). Framework for cross-border govern...

6 Mars 11min

17. Do earnouts create the right incentives? Earnings management around earnout-based acquisitions

17. Do earnouts create the right incentives? Earnings management around earnout-based acquisitions

Coelho, A. P., & Loureiro, G. (2025). Do earnouts create the right incentives? Earnings management around earnout-based acquisitions. Journal of Financial Research. https://doi.org/10.1111/jfir.70007T...

3 Mars 13min

16. 30th birthday celebrations: Views from the top about future management research and practice

16. 30th birthday celebrations: Views from the top about future management research and practice

Ratten, V., Newman, A., Palacios-Marqués, D., Mckeown, T., Casais, B., Prentice, C., Nuñez-Sánchez, J. M., Liñán, F., Stanton, P., Le, H., Aseri, M. A., & Walton, S. (2026). 30th birthday celebrations...

24 Feb 11min

15. Between promise and practice: a scoping review of the democratic outcomes of youth participation in local governance

15. Between promise and practice: a scoping review of the democratic outcomes of youth participation in local governance

Ramos, F., Tavares, A. F., & da Cruz, N. F. (2026). Between promise and practice: a scoping review of the democratic outcomes of youth participation in local governance. Children and Youth Services Re...

20 Feb 12min

14. Science and productivity in European firms: how do regional innovation modes matter?

14. Science and productivity in European firms: how do regional innovation modes matter?

Barbosa, N., & Faria, A. P. (2026). Science and productivity in European firms: how do regional innovation modes matter? European Planning Studies, 34(1), 84–106. https://doi.org/10.1080/09654313.2025...

17 Feb 5min

13. Balancing the double-edged sword of artificial Intelligence: Job demands, resources, and Work–Life balance

13. Balancing the double-edged sword of artificial Intelligence: Job demands, resources, and Work–Life balance

Pinho, J. C., Fontes, A., & Santos, G. G. (2026). Balancing the double-edged sword of artificial Intelligence: Job demands, resources, and Work–Life balance. Computers in Human Behavior Reports, 21, 1...

13 Feb 9min

Populärt inom Vetenskap

p3-dystopia
dumma-manniskor
allt-du-velat-veta
kapitalet-en-podd-om-ekonomi
medicinvetarna
svd-nyhetsartiklar
sexet
rss-kriminologerna
rss-vetenskapsradion-2
halsorevolutionen
rss-broccolipodden-en-podcast-som-inte-handlar-om-broccoli
bildningspodden
rss-ufobortom-rimligt-tvivel
rss-vetenskapsradion
dumforklarat
det-morka-psyket
rss-spraket
vetenskapsradion
rss-odla
pojkmottagningen