How Your Financial Identity Is Formed

Why do some people confidently invest while others avoid money conversations altogether?

In this episode of The Wallet, Emilie Bellet speaks with behavioural finance expert, psychotherapist and King's College London senior lecturer Dr Ylva Baeckström about the hidden forces that shape our financial decisions.

From childhood experiences and financial attachment styles to confidence, investing behaviour and gender stereotypes, this conversation explores why money is rarely just about numbers.

Topics covered:

How financial identity is formed
Why many people avoid money conversations
The link between childhood experiences and money habits
Why women often outperform men as investors
The confidence gap in finance
Female financial advisers and investing behaviour
AI, financial advice and the future of investing
Why the real risk may be not investing at all

The information shared is for educational purposes only and is not financial advice.

AD | This episode is sponsored by Wealthify.

Wealthify makes investing simple by doing everything for you — from building your portfolio, to managing it on an on-going basis. Open your account at Wealthify.com.

With investing, your capital is at risk. Wealthify is authorised and regulated by the Financial Conduct Authority.

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Emilie’s book: You’re Not Broke, You’re Pre-Rich

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