The case for language clarity, with Iva Cheung

The case for language clarity, with Iva Cheung

1191. This week, we talk to Iva Cheung, a plain language expert and editor who has helped shape Canada's accessibility standards. We look at what plain language actually means (it's more than just short words and simple sentences) and why it matters for healthcare, legal rights, and everyday communication. Then we explore cognitive load theory, the expertise reversal effect, and why user testing is the secret ingredient most writers skip.


Find more from Iva at IvaCheung.com.


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Min-maxxing, looksmaxxing, and Nixon-maxxing, with Roger Kreuz

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Why do pirates say 'Arr'? Is it 'none is' or 'none are'?

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1216. In honor of Labor Day, we look at occupational surnames — why Baker, Cooper, and Fletcher sound like jobs, and why Wainwright, Chandler, and Fuller were jobs too, even though they don't sound li...

1 Sep 9min

Explosions, chemistry, and dictionary 'spite,' with Kory Stamper

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27 Aug 20min

It's Greek to me: Why is the language of 'The Odyssey' shorthand for all that we don’t understand?

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1214. This week, we look at why we say, "It's all Greek to me" when we don't understand something. We trace the phrase from medieval monks who couldn't read Greek manuscripts to Shakespeare's "Julius ...

25 Aug 10min

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