Louisiana Travel Beyond New Orleans, From Bayou to Byway | Live From IPW 2026

Welcome to a special IPW 2026 series of View From Afar. In this episode, recorded live from the conference floor, Louisiana Office of Tourism assistant secretary Doug Bourgeois⁠ sits down with Afar editorial director Billie Cohen for one of our most flavorful travel industry interviews yet: a case for Louisiana travel well beyond New Orleans, from bayou to byway. A Thibodaux native who has spent 26 years in state tourism, Doug leads a Louisiana that finally returned to pre-pandemic levels in 2025, welcoming 45 million visitors and roughly 19 billion dollars in spending. New Orleans alone drew 19 million, even as Canada, the state's top international market, pulled back sharply. In this episode, Doug and Billie discuss: Why Cajun and Creole cooking is about flavor rather than heat, and why nobody makes gumbo better than your mama How Louisiana travel spans distinct regions, from Mississippi Delta greens up north to the Cajun and Creole melting pot down south The Gas Station Eats trail and the arrival of Michelin in the American South, including two two-star restaurants in New Orleans The Year of Music that set the stage, celebrating Louisiana as a birthplace of jazz, zydeco, and Cajun blues, and the 2026 Year of Outdoors that follows it, from swamp tours and outdoor kitchens to the Mississippi flyway and two national parks How the state is working to win back a softer Canadian market and lean into joy as a strategy The ⁠Mississippi River Parkway Commission⁠ and the case for the river as a single 10-state destination Beyond New Orleans, the scenic byways, river architecture, and small-town Americana that reward a longer trip This is one in a series of travel industry interviews and tourism experts interviews recorded live at IPW 2026, part of View From Afar's ongoing look at travel trends 2026, destination management, and the travel storytelling that turns a state into a journey. For every reason to plan Louisiana travel past Bourbon Street and deep into the heart of Cajun country, it is a front-row conversation with one of the hospitality industry leaders shaping the future of travel. Resources The Afar guide to Louisiana Chapters 00:00:00 Welcome to View From Afar 00:02:00 The Tabasco Test 00:03:00 Growing Up on the Bayou 00:05:00 A Culinary State 00:07:00 Year of the Outdoors 00:09:00 The Roux Spoon Olive Branch 00:11:00 Where Louisiana Is Going Next 00:12:00 The Mississippi as Destination 00:13:30 Beyond New Orleans 00:15:00 Where Joy Begins 00:18:30 Becoming Part of the Story Stay Connected Subscribe to View From Afar to catch all our IPW 2026 episodes this week. Follow @AfarMedia on ⁠⁠Instagram⁠⁠ and ⁠⁠TikTok⁠⁠ for behind-the-scenes IPW content. ⁠⁠Sign up⁠⁠ for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, ⁠⁠Travel Tales⁠⁠ and ⁠⁠Unpacked⁠⁠. This IPW 2026 special series was recorded live. View From Afar is a production of Afar Media and a part of Airwave Media's podcast network (email ⁠⁠advertising@airwavemedia.com⁠⁠ if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices