The Bodybuilder Who Became a Deck Industry Leader (Lanie Sleppin)

The Bodybuilder Who Became a Deck Industry Leader (Lanie Sleppin)

Meet Lainie Slevin, whose 25-year journey through the decking industry has taken her through manufacturing, distribution, and now territory sales for Decks and Docks. Lainie shares her unconventional path growing up taking city buses to school in Queens, moving to Lake Hopatcong where water sports became her passion, and eventually finding her way into the construction industry through a job selling contractor leads. You'll hear about her early days at Trex when composite decking was plagued with mold and mildew issues, her transition to distribution at Parksite, and the competitive drive that led her to bodybuilding competitions for six years. Lainie opens up about the extreme discipline required to compete: eating precisely weighed meals for 16 weeks, painting herself with tanning solution, and the moment she broke someone's arm during arm wrestling practice that ended that competitive chapter. This conversation covers career evolution, competitive sports, and the determination it takes to succeed in a male-dominated industry. Whether you're in the trades or just appreciate stories of perseverance and finding your niche, Lainie's journey offers insights about building expertise over decades while maintaining passion for life outside work.

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Avsnitt(63)

5 Years In. What This Deck Builder Wishes He Knew (DDP #63)

5 Years In. What This Deck Builder Wishes He Knew (DDP #63)

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He Insured Billionaires. Now He Builds Deck Companies

He Insured Billionaires. Now He Builds Deck Companies

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7 Months of Lost Leads and I Had No Idea Why (DDP #61)

7 Months of Lost Leads and I Had No Idea Why (DDP #61)

I had 17 leads coming in every week. Then things went quiet. He assumed it was seasonal. It wasn't. My Google Business listing had been suspended for seven months, and half his leads had been disappea...

13 Juli 1h 19min

His Own Videos Were Sending Jobs to His Competitors (DDP #60)

His Own Videos Were Sending Jobs to His Competitors (DDP #60)

Ben from Big Pine Decks had 80% of commenters on a local Facebook post recommending his company. A woman saw those recommendations, Googled "Big Pine Decks," found a phone number, and called it. She s...

29 Juni 1h 4min

He Saved Skiers. Now He's Coming for Carhartt (DDP #59)

He Saved Skiers. Now He's Coming for Carhartt (DDP #59)

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8 Juni 1h 1min

The Deck Builder With the Most Insane Backstory Ever (DDP #58)

The Deck Builder With the Most Insane Backstory Ever (DDP #58)

What does sneaking into the Fukushima nuclear exclusion zone have to do with building decks? If you're Hayward Gatch, the answer is: everything. In this episode of the Dr Decks Podcast, we sit down w...

1 Juni 1h 5min

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They Weren't Going to Stop Building Decks. They Were Born Into Them (DDP #57)

Blaise grew up watching his dad build decks. There's a photo of him at age two in a tool belt on one of his dad's job sites. His dad ran Knock on Wood Construction for 35-40 years before burning out o...

18 Maj 1h 3min

A Deadhead Lost His Partner. He Built Anyway (DDP #56)

A Deadhead Lost His Partner. He Built Anyway (DDP #56)

Coy Pence spent a year following Bob Weir's touring band across 15-20 states, selling Kirkland water and grilled cheese in parking lots to fund his travels. He was a Deadhead by culture and a hustler ...

4 Maj 1h

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