Garmology: Menswear, influencing and that unc style with Peter Noah (#170)

Garmology: Menswear, influencing and that unc style with Peter Noah (#170)

Peter Noah joins Garmology for a refreshingly honest conversation about influencer culture, personal style, and the reality of creating content in the menswear world.

What starts as a story about launching a YouTube channel quickly becomes something deeper—a reflection on free products, brand relationships, algorithm pressure, and the uneasy feeling of becoming part of the marketing machine. Peter shares why he stepped back, deleted sponsored content, and began rethinking his purpose.

Together, he and Nick explore authenticity, overconsumption, and the joy of dressing for yourself rather than for attention. This is a candid and thoughtful episode about clothes—but also about identity, influence, and figuring things out along the way.

Peter Noa is on Instagram as @petersprism and YouTube as @petersprism

Garmology is by Nick Johannessen. There is no advertising or sponsorship, but you are welcome to support the podcast via my Patreon at patreon.com/garmology or you can buymeacoffee.com/garmology

Nick Johannessen is also the editor of the WellDressedDad blog and WellDressedDad on Instagram. You can email Nick as Garmology (at) WellDressedDad.com.

Garmology theme music by Fabian Stordalen.

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Garmology: Fabric, Fashion, and Finding a Better Way - With Solveig of IndigoIndigo (#173)

Garmology: Fabric, Fashion, and Finding a Better Way - With Solveig of IndigoIndigo (#173)

In this episode of Garmology, Nick stays in Norway and heads to the spectacular west coast to meet Solveig, founder of Indigo Indigo, a fabric and sewing pattern business based near the famous Lysefjo...

16 Juli 2h 20min

Garmology: Knitwear and numbers - With Laurence of Woolkind (#172)

Garmology: Knitwear and numbers - With Laurence of Woolkind (#172)

In this episode of Garmology, Nick heads to Edinburgh to meet Laurence, founder of Woolkind—a colourful knitwear brand built on a deceptively simple idea: what if clothing was made exactly how people ...

3 Juli 1h 54min

Garmology: Inside the Reality of Modern Fashion with Anthony Princi (#171)

Garmology: Inside the Reality of Modern Fashion with Anthony Princi (#171)

In this episode of Garmology, Nick heads to London to meet Anthony Princi — designer, educator, and founder of Fashion Department. What unfolds is an intense, honest, and deeply practical conversation...

18 Juni 2h 2min

Garmology: Retail, Craft, and the Future of Menswear - With Jason Pecarich  of Division Road(#169)

Garmology: Retail, Craft, and the Future of Menswear - With Jason Pecarich of Division Road(#169)

In this episode of Garmology, Nick is joined by Jason Pecarich, founder of Division Road—one of the most thoughtful and quietly influential retailers in modern menswear. From heritage footwear and nat...

15 Maj 2h 7min

Garmology: What’s Really in Your Clothes? With Lydia Wendt of California Cloth Foundry (#168)

Garmology: What’s Really in Your Clothes? With Lydia Wendt of California Cloth Foundry (#168)

In this episode of Garmology, Nick is joined by Lydia Wendt, founder of California Cloth Foundry and a leading voice in clean, non‑toxic textiles. Fresh from the Netflix documentary Plastic Detox, Lyd...

3 Maj 1h 50min

Can Modern Technology Save Heritage Craft? - With Genevieve Sweeney (#167)

Can Modern Technology Save Heritage Craft? - With Genevieve Sweeney (#167)

Genevieve returns to Garmology four years after her last appearance—and a lot has changed. Since we last spoke (just weeks before she gave birth), Genevieve has been quietly building something remarka...

17 Apr 1h 24min

A Love Letter to Craft - With Dylan Lynch of Kluane Mountaineering (#166)

A Love Letter to Craft - With Dylan Lynch of Kluane Mountaineering (#166)

In this episode of Garmology, Nick heads to Edmonton, Canada, to meet Dylan Lynch — the new custodian of Kluane Mountaineering, a tiny but legendary workshop that’s been making expedition‑grade down j...

27 Mars 1h 28min

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